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Primada Qurrota Ayun, S.I.Kom, MA
Departemen Ilmu Komunikasi FISIP UNDIP
Library & Information Science Social Sciences

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Negotiation Communication for the Same-Clan Marriage in Batak Toba Tribe Widya Septiana Simangunsong; Primada Qurrota Ayun, S.I.Kom, MA
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

A same-clan marriage is basically prohibited in Batak Toba tribe but in some cases there are several couples did it. The different opinion of this issue triggers conflict for the couples and its surroundings. People nowadays consider that negotiation is the first step to set up a productive conflict where its conflict can be resolved by using the right communication. Couple who did same-clan marriage could negotiate the different point of view regarding this issue to form an agreement The writer used the interpretive paradigm and the data analysis technique as the phenomenology method of the study. The data of the study were three couples who did same-clan marriage. The theory used in this study was the Principled Negotiation from Fisher and the Win-win negotiation Strategies from Beebe et al. By using a qualitative approach, this study aims to determine several factors behind the occurrence of a same-clan marriage and the communication in negotiation of a same-clan marriage in Batak Toba tribe. The result of the study shows that there are 3 aspects of communication in negotiation of a same-clan marriage in Batak Toba tribe; language characteristics, the use of non-verbal communication, and the choice of communication line. When all the informant got involved in the negotiation process of a same-clan marriage, the study shows that mostly there is no decision for both sides. Through this study the writer concluded that the creation of an agreement when negotiating influenced by negotiations based on several principles; separating people from the problem, centered on interest not opinion, determination of choice for the mutual benefit and stands on an objective criteria which the negotiators negotiate through direct communication. The prepossessing result of the study shows that some clans in Batak Toba tribes no longer concern about the issue of a same-clan marriage.
Impact of sales promotion via broadcast message frequency, group information frequency and display picture frequency to the acceptance of promotion message Yayuk Indriyani.S; Primada Qurrota Ayun, S.I.Kom, MA
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The activity of online bussiness by utilizing both social media and instant messenger was a trend in society. Wide range of products are on offer ranging from apparel, handbags, veils, food, home furnishings, and other service offerings. One of instant messenger that is often used to do this online business is the blackberry messenger (BBM). This application provides a variety of services that can be used as a medium for sales promotion including broadcast message, group, and display picture. This study aimed to determine the effect of sales promotion via broadcast message frequency, group information frequency, and display picture frequency promotional messages to an attitude of acceptance. The rational used in CMC theory (computer mediated communication) and S-O-R theory. This type of research is explanatory study. This study used a non-probability sampling technique was purposive sampling method in determining the sample of 40 respondents who met the criteria that 14-35 year-old audience that uses fuel applications, online sellers have contacts on BBM contacts, join a group of buying and selling in fuel and domicile anywhere. The data analysis used is multiple linear regressions with the help of SPSS. Based on the results of statistical calculations showed the signification of variables simultan is 0,018 where the results do show a value smaller than the 0.05 limit, which means that the sales promotion via broadcast message, group and display picture on blackberry messenger affect the acceptance of promotional messages.
The Tendency of the News on Kompas and Republika Newspaper about Basuki Tjahaja Purnama Nomination as Governor of Jakarta at 2017 Election Sriadi Lintang Kusumadewi; Primada Qurrota Ayun, S.I.Kom, MA
Interaksi Online Vol 5, No 2: April 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

At the Jakarta governor election in 2017, racial issues was predicted to be a topic that will following Basuki Tjahaja Purnama in his candidacy for governor. That issue can not be separated from the role of the mass media to influence public opinion. Due to the influence, media are required to always objective in conveying information to the public. This research is descriptive research with quantitative content analysis method. The purpose of this study was to determine the tendency of the news in two national newspapers, namely, Kompas and Republika regarding nomination Tjahaja Basuki Purnama as Jakarta governor in the elections in 2017. This can be seen in the presentation of news, news direction, and factuality balance in their news reporting. Researchers make coding sheet from two coders the results are used to calculate reliability. Judging from the content categories of news, from the results of the analysis unit, the tendency of news about the nomination Basuki Purnama Tjahaja in Kompas daily more neutral, whereas the negative trend in the Republika daily news about Tjahaja Basuki Purnama. By results of different test by using chi square formula no significant difference between both media, it is because the number of samples studied is not too much and both these media has the same characteristics.
Development and Management News Site www.rumahkartini.com Nurul Laelatul Latifah; Primada Qurrota Ayun, S.I.Kom, MA
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Starting from human resources that competent in Rumah Kartini Community capable of managing the website www.rumahkartini.com regularly and in accordance with the rules of journalism, the author wants to develop human resources and managing the website www.rumahkartini.com under the Rumah Kartini continued and to be able to manage well in accordance with the community's vision and mission. In the paper the author this field served as a Reporter and Editor. The reporter in charge of finding and writing the news. The editor in charge of news texts edited before uploading into the website and selecting the news that will be uploaded. The results of the development of human resources in this community they are able to continue manage website with good information and renew frequently. The results of the management of www.rumahkartini.com for one month is uploading the article as much as 31 and the number of visitors 4,334 as much as the minimum target of 1500 visitors. And able to manage 4 sections namely Tempo Doeloe, Discovery, Kulineran and Event.
Co-Authors Nurul Laelatul Latifah Sriadi Lintang Kusumadewi Widya Septiana Simangunsong Yayuk Indriyani.S