Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Teknik PWK Jurnal Riptek
Samsul Ma'rif
Unknown Affiliation
Economics, Econometrics & Finance Engineering Environmental Science Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
BENTUK INOVASI PADA KLASTER JAMBU GETAS MERAH DI KABUPATEN KENDAL Mohamad Auzan Rasis; Samsul Ma'rif
Teknik PWK (Perencanaan Wilayah Kota) Vol 5, No 1 (2016): Januari 2016
Publisher : Jurusan Perencanaan Wilayah dan Kota

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/tpwk.2016.10769

Abstract

Getas guava cluster in Kendal Regency is the central source of getas guava in Central Java Province. Kendal Regency’s getas guava cluster has 4 central production areas, which are Patean District, Pageruyung District, Sukorejo District, and Plantungan District. On every harvest, Kendal Regency’s getas guava always produces plenty of products. Unfortunately, the overproduction has not been utilized by the member of getas guava cluster in Kendal Regency, because many of the products can’t be marketed and thrown away because of rot. The purpose of this writing is to identify innovation form/type of getas guava cluster in Kendal Regency. On this research, the method used is qualitative research, while analysis method is using quantitative descriptive analysis. Based on the research results, getas guava cluster has many potentials to be utilized and the problem that has to be solved. On Kendal Regency’s getas guava cluster, found some innovations that has been done, namely product innovation, system innovation, process innovation, and marketing innovation. But the innovation on Kendal Regency’s getas guava cluster is categorized as incremental innovation. This causes a not very significant innovation towards the innovation results.
ALTERNATIF UPAYA KETAHANAN PELAKU HOME-BASED ENTERPRISES (HBE) BATIK PADA MASA PANDEMI COVID-19 DI KAMPUNG BATIK SEMARANG Bintara Yudha Mustaidz Billah; Samsul Ma'rif
Jurnal Riptek Vol 15, No 1 (2021)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.973 KB) | DOI: 10.35475/riptek.v15i1.117

Abstract

The Covid-19 outbreak has had an impact on the national and international economic sectors. Various problems that arise, one of which is in the Micro, Small, Medium Enterprises (MSME) sector due to a decline in buyer demand, supply constraints, and export orders that can cause businesses to run into a deficit. Whereas MSMEs absorb workers up to 90% on a national scale and the informal sector plays a role in the movement of the national economy up to 60%. Thus, a strategy is needed by business actors in an effort to survive Home-Based Business (HBE) / home-based MSMEs during the Covid-19 pandemic in Kampung Batik Semarang. The method used in this research is descriptive quantitative analysis with primary and secondary data collection. The Sustainable Livelihood Approach (SLA) approach as an introduction to describe the conditions of batik HBE during the Covid-19 pandemic and to support subsequent analysis to obtain results in the form of alternative efforts to resilience for batik HBE actors during the Covid-19 pandemic using the Analytical Hierarchy Process (AHP) analysis method. In this study, the condition of HBE was explained and with AHP analysis, the highest weight was obtained, namely by carrying out a digital marketing strategy of 24%, which means that it is the main alternative in efforts to maintain batik HBE during the Covid-19 pandemic. Furthermore, the second highest weight is promotion with a weight of 22.4%, followed by product lines at 21.2%, then taking action at 19.1%, and business consolidation is in the last rank at 13.3%. This research can be a recommendation to the Semarang City Government in making policies related to the development of MSMEs.
Co-Authors Bintara Yudha Mustaidz Billah Mohamad Auzan Rasis