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REPRESENTASI FEMINISME DALAM FILM SITI M. Rezha Alfauzi; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Women position in society more often seen as a graceful, loving and emotional figure, weak, and on some society embedded a concept that women was an object, not as an subject as like as men. Until now still many region that despise at women and assume degree of women not equal to men, just like some society with patriarki cultures, women positioned as housekeeper, they are not allowed to work outside of the home. With this restrained condition without space to grow up, its hard for women to enlarge their knowledge and their talent. Women’s struggle to gain their rights and from sex discrimination known as feminism. Feminism was women effort and struggle to refused to be subordinate and be degraded by dominant culture for in terms of politic, economic, social, or cultural side. This research using Roland Barthes semiotic analysis that review meaning of denotation, meaning of conotation, and myth from film. Purpose of this research is to know denotation meaning of feminism, conotation meaning of feminism, and myth in the film Siti.Methode used in this research is qualitative deskriptive with Roland Barthes semiotic analysis. Data collection using documentation, obsevation, and study of literature. This research located at Pekanbaru. Dana analysis technique using Roland Barthes Semiotic that examine meaning.Result of this research shown meaning of denotation, meaning of conotation, and semiotic myth from the film Siti. Denotation meaning seen from this film clearly shows feminism thought which women can change perception of society, its indicated from dialogue, women character behavior from this film tell that women are also strong and independent being. Meaning of conotation seen by Siti behavior from smoking and drinking alcohol, tell that women are also free to do whatever they want, they also can make decisions with their minds and not depent on men. Semiotic myth in society as well as women that often go out at night is naughty women, or else women must obey to their husband, should not argue anything said by their husband. Also ideology by society with east culture like Indonesia, always assume that women position behind men position. This film dismissed myth and ideology and perception that long-established inside those society. Women with feminism thought in the film shown with strong character, independent, and have freedom for their own mind and body.Keyword : representation, feminsm, semiotic

ANALISIS SEMIOTIKA PERINGATAN KESEHATAN BERGAMBAR PADA KEMASAN ROKOK Bagus Bramantio; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Visual communication is communication that uses visual language, where visual language is the main force that can be seen and can be used to convey a message that has a defenition, meaning, and a specific purpose, while the visual communication that the author intends is a pictorial health warning on cigarette packs. This study aims to determine how the meaning of denotation, connotation, and the myth of pictorial health warning on cigarette packaging. This study uses qualitative research methods with Roland Barthes's semiotic analysis which is part of the data analysis method in representative qualitative research. Research subjects in the form of five pictures of health warnings currently in effect on cigarette packaging, as for the objects in this study are the signs (words or symbols) that are on the health warning picture on cigarette packaging media In this study using collection techniques observational data, documentation, and literature study. To achieve the validity of the data in this study the authors used triangulation. The results of this study indicate the meaning of denotation in the form of the appearance of people suffering from diseases caused by smoking. The meaning of the connotation explains the consequences caused or a form of threat if smoking will cause dangerous diseases such as oral cancer, throat cancer and lung cancer. The myths formed include smoking is a symbol or symbol of virility of a man, this myth is broken by the health warnings illustrated in this edition and there is also a public perception of people who have physical disabilities and people's assumptions at the autopsy of the body. Keywords : Cigarette Packaging, Pictorial Health Warning, Semiotics

STRATEGI KOMUNIKASI RADIO EL JOHN 102.6 FM PEKANBARU DALAM MEMPERTAHANKAN PENGIKLAN Armi Fuady; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Radio El John 102.6 FM is one of the senior radio that has long aired in Pekanbaru, in the face of the development of radio age El John 102.6 FM has its own strategy in maintaining its existence in the midst of an increasingly sophisticated media development. Advertisers are the largest source of revenue from a radio company, for it to establish good relationships with the clients of advertisers is something that must be done by radio El John 102.6 FM in an effort to realize its communication strategy. This study aims to determine the strategy of selecting communicators, knowing the message processing strategy, knowing the media selection strategy, and knowing the strategy in determining the target of radio communication El John 102.6 M Pekanbaru in maintaining the advertiser.This research was conducted in Radio El John 102.6 FM which is located at Jl. Soekarno Hatta Pekanbaru, SKA MAL Blok H 102. Research subjects are determined based on purposive techniques consisting of Marketing, General Manager, and Radio Producer. Data collection techniques include observation, interviews, and documentation.The results show that the communication strategy of El John 102.6 FM Pekanbaru radio in maintaining advertisers by establishing personal relationships with advertiser clients. The strategy used by El Jhon radio 102.6 FM is first by determining the communicator, who is appointed as a communicator is Marketing, General Manager, Radio Producer who has credibility in interacting with clients. Secondly with a messaging plan that includes both informative and persuasive messages, the third with media such as print and internet, the fourth with a communication audience is an advertiser client that has been working more than 3 months or so-called contract clients.

REPRESENTASI CITRA BASUKI TJAHAJA PURNAMA DALAM VIDEO BLOG (VLOG) PADA CHANNEL YOUTUBE PANGGIL SAYA BTP VERSI #1-PULANG Hariyono Suyono; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Presenting ourselves in an effort to shape the current self-image becomes very important for every individual, this we can see by observing the environment around us. Where every individual seeks to share each of his activities with others with the aim that people acknowledge so as to form his own image. The presence of YouTube in the midst of society brings many changes where in addition to being a media information YouTube is utilized as a medium of self-presentation or the process of forming self-identity. So that the presence of YouTube has given freedom for anyone be it artists, students, or political figures who want to present themselves through YouTube media. Basuki Tjahaja Purnama is one of the political figures who used YouTube as a means to form his self-image, where the first video uploaded via his personal channel received appreciation from the public, marked the number of video viewers. This study aims to determine how the image representation of Basuki Tjahaja Purnama in the video blog (vlog) on the youtube channel called me btp version # 1-return. This study uses a qualitative method with semiotic analysis of Roland Barthes. The subject in this research is the video blog (vlog) on the youtube channel, call me btp version # 1-return, while the object in this study is audio and visual in the video blog (vlog) on the youtube channel, call me btp version # 1- return. In this study using documentation and observation data collection techniques. To achieve the validity of the data in this study the authors used triangulation. The results of this study indicate the meaning of denotation contained in the video blog (vlog) on the youtube channel, call me btp version # 1-return based on what is displayed directly. The meaning of the connotation of the results of the analysis of the implied meaning contained in the dialogue, as well as the hidden meaning that is stored behind what is displayed in the video. The semiotic myth contained in the video blog (vlog) on the youtube channel called me btp version # 1-return is a common myth that is in the midst of society and is still believed to this day. The representation of the image of Basuki Tjahaja Purnama in the video blog (vlog) on the youtube channel called me btp version # 1-return shows a positive image or a good image of Basuki Tjahaja Purnama such as caring, assertive, loyalty, open, simple, honest and responsible Keywords: Image, Vlog, Semiotics

INTERPERSONAL COMMUNICATION BETWEEN INSTRUCTOR AND MEMBER IN RUNNING HEALTHY LIFESTYLES AT FITNESS HOTEL GRAND ELITE PEKANBARU Andi Muhammad Adha; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Everyone wants to keep their health for the sake of fitness. Therefore, for many healthy lifestyles that choose sports activities in the gym. Fitness is the place of choice to be able to form a healthy body, maintain a healthy lifestyle also foster relationships with friends and people in the gym. Relationships are not only between members but also a close relationship between the instructor and the members. Interpersonal communication is dyadic communication that only two people, such as husband wife, two close friends, teacher-students, as well as instructors and fitness members. The characteristics of communication dyadic with parties who communicate are at close range and parties who communicate and receive messages simultaneously and spontaneously both verbally and nonverbally. This study aims to find out how the interpersonal communication of instructors and members in running the lifestyle of fitness at Grand Elite Hotel Pekanbaru.This research uses qualitative descriptive research method. Informants in this research are 2 instruktur and 5 member by using purposive sampling technique. Data finishing technique using participant observation, interview and documentation. In achieving the validity of the data in this study, researchers used extension of participation and triangulation.The results of research indicate the existence of interpersonal communication of the instructor and the members are running well. Firstly, the openness of the instructor and the members does not take long to get to know each other and the members in an average time of 14 days can already feel comfortable and confident the problems associated with physical problems. They. Secondly, empathy is when members give an opinion that the instructor has a good sense of empathy in the perceived problems of the members and in the training. Third, the attitude of support with the attitude and behavior of instructors while motivating members and communication styles they use are easy to understand and not offend members. Fourth, the positive attitude is proved by the absence of complaints from members of the attitude, character and style of instructors At the Grand Hotel Elite Hotel Pekanbaru. Fifth, the equality is more dominated by the instructor of the members, but the instructor is still open to accept suggestions and feedback from members..Keywords: Interpersonal Communication, Running Healthy Lifestyle, Instructor and Member

MAKNA PESAN DAKWAH RIBA PADA PAPAN BILLBOARD DI KOTA PEKANBARU Muhamad Ilham; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The circulation of dakwah message in early 2016 which contains dakwah message riba is attached on any billboard in pekanbaru city but the contains of message still less understood by the readers. CV.Permata Art is the enterprise who shared the message of dakwah riba. This reasearch is purpose to know the meaning of Representament, Object, and the Interpretant in the message of dakwah riba on the billboard in Pekanbaru city.This research use qualitative method with the analysis presentation of semiothic Charles Sanders Peirce. The Object of this research is the Message of dakwah riba. The Subject of this research are determined three billboard entitled Kredit Riba, ATM Riba and Pelaku Riba ditantang Perang oleh Allah & Rasul. The techniques used for data collection is documentation for determination the location and the actual picture of the billboard. Literature review for reference of the analysis and the interview for support the argmentation of the analysis.Based on the result of this research are found first, meaning of dakwah riba message as Representament is the performer of riba itself. Second, meaning of dakwah riba message as Object is The action for support Pekanbaru city will be a Sunnah City. Third, meaning of dakwah riba message as Interpretant is the performers Riba is sinful who must be repent because they don’t know when the death are coming, if they are still doing their action of riba that is will be Allah and The Prophets not only cursed you but also war against you.Keyword: Mean, performer riba, billboard, representament, object, interpretant.

REPRESENTASI DIKTATOR DALAM FILM THE INTERVIEW (STUDI SEMIOTIKA ROLAND BARTHES) Fandy Sandra Rahmadhani; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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There are Stories in the film that illustrates how A leader of North Korea who is an authoritarian, cruel dictator who oppresses his people to achieve his will. The phenomenon that occurred in this study shows about the assassination attempt against the North Korean president utilizing a TalkShow show to dismantle the ugliness of the North Korean government. This study aims to determine the meaning of dictators based on semiotics analysis Roland Barthes and dictator representation in the movie "The Interview".This research use method qualitative, with approach of analysis of semiotica Roland Barthes, focussed subjek to president of North Korean as a dictator seen through Denotation facet ( signifier) explain relation of penanda and of petanda at reality, yielding meaning of eksplisit. Konotasi ( signified) explain relation of penanda and of petanda at non reality, yielding meaning of implisit Myth and ( myth) explain trust and habit going into effect in society. Sequence divided to become 3 part ranging the start of the first sequence or the introduction round, or round confrontation sequence 2, sequence 3 or resolution.Data collecting by determining korpus which there are in the film as according to kategorisasi which have been determined.Result of from this research indicate that representasion of dictator in The Interview movie . First, the dictator denotation in The Interview movie is a dictator who has a rude leadership style and has a cruel nature in addressing the problem. Second, the dictator's connotation in The Interview movie serves as a dictator who has the opposite nature of dictators in general. Third, the myths depicted in the figure of a dictator in Tthe Interview movie is a figure who likes to collect glamorous objects despite the country he leads the economic and food crisis. Fourth, the dictatorial representation in The Interview movie presents the opposite side of the commonly known in terms of character or nature so that the film is satire that is not expressed directly against the dictatorial rule of Kim Jong Un.Keywords: The Interview, Semiotica Roland Barthes, Dictator, Kim Jong Un

ANALISIS SEMIOTIKA BATIK BONO SEBAGAI IKON DAERAH KABUPATEN PELALAWAN SEMIOTIC ANALYSIS OF BATIK BONO AS AN ICON OF THE PELALAWAN DISTRICT Kiki Sefly Mulyanti; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Batik Bono is one of Riau batik produced at Andalan Batik House, which is the result of PT. Riau AndalanPulp and Paper. The name Batik Bono is taken from the tourist attraction of Pelalawan Regency, which is Bono's Wave and its motifs illustrate Pelalawan's characteristics. The motifs were taken from attractions to natural wealth owned, these motifs were patented at the Indonesian Ministry of Cooperatives and SMEs on March 19, 2015. Batik Bono has successfully attracted people's attention as evidenced by its sales turnover of 25 to 30 million per month. Batik Bono has also won awards from PT. RAPP, Ministry of Cooperatives and Department of Industry and Trade. This study aims to determine the meaning of denotation, connotation and myth in the five motifs of Batik Bono.This research uses qualitative research with Roland Barthes's semiology analysis approach. The subjects in this study are the five Batik Bono motifs that have patent rights. This research uses data collection techniques through documentation, observation, and literature study. To achieve data validity in this study, the authors used triangulation techniques.The results show the meaning of denotation contained in Batik Bono motifs describing the natural wealth of Pelalawan Regency, namely Bono Waves, Acacia Leaves, Eucalyptus Leaves, TimunSuri and Lakum. The meaning of the connotation obtained in this batik illustrates the character of the Malay community which has a spirit of courage, religious, social soul, harmony, openness, and humility. The meaning of the myth / ideology contained in Batik Bono is a myth about 7 ghosts because of its high shape, loud voice and being heard for many kilometers, Bono used to sink a lot of ships and eat victims causing fear in the midst of society, then myths about the character of the Malay community Brave, religious, and humble pelalawan. Keywords : Semiotics, Regional Icons, Pelalawan, Batik, Bono Wave

REPRESENTASI ISLAM MODERAT DALAM FILM BULAN TERBELAH DI LANGIT AMERIKA Mitha Oktopiana; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The number of radical groups such as terrorism in the name of Islam makes the face of Islam is getting tarnished, in fact Islam is a moderate religion which is moderate among extreme understandings, to convey the message of moderate Islam is one of them through the movie. The aims of the study to determine the meaning of denotation, connotation, and myth in the film of the Split Moon in the Sky of America, and to know the Representation of Islam Moderate in the Split Moon in the Sky of America. This research used qualitative method through semiotics analysis Roland Barthes, data collection techniques used in this research is through technique observation, documentation and literature study. The data used in the form of primary data sourced from the Split Moon Movie in the Sky of America , and secondary data obtained from library books, notes and documentation of the Split Moon in the Sky America, information from the internet and others concerned with the Split Moon movie in the Sky of America. The Results of this research focused on dialogue and visuals using analysis semiotics of Roland Barthes, found the denoted meaning of moderate Islam described in the film The Moon Splits in the sky of America is a form of moderate Islamic behavior in daily life in American society after the bombing in the building WTC, the meaning of moderate Islamic connotation in this film are the behaviors that should be done by moderate Islam in the face of various problems that occur in society, and the myths represented in this film are characteristic or moderate Islamic traits of them, adjust to the environment, friendly, patient, friendly with anyone, defending his faith, help, forgiveness and can coexist with non-Muslims and equally maintain harmony. Representation The moderate Islam in Split the Moon in the Sky is a moderate Islam is a religion that can adapt to the environment and culture certain, friendly and friendly, patient and forgiving, please help and be alive side by side and maintain harmony among religious people. Keyword:representation, Film, Semiotic, Islam

ANALISIS RESEPSI KARAKTER PEREMPUAN DALAM FILM MARLINA SI PEMBUNUH DALAM EMPAT BABAK Atria Sakinah Putri; Nita Rimayanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Media construction tends to display female characters that are complex and contradictory. Often negative stereotypes about the character of women are displayed in a weak position and their existence is always exploited by the media as a sweetener object. However, it cannot be denied that patriarchal culture is very much inherent in labeling subordinate women. This film tells about the struggle of a female character named Marlina. He did not stay silent watching his livestock being taken by robbers who also wanted to claim his honor. Marlina defended herself by killing the robbers and beheading one of the robbers to be taken to the police station as evidence of justice. This study aims to see how the informants interpret the female characters in the film Marlina The Killer in Four.This research uses descriptive qualitative research that focuses on reception. The research data were obtained through a process of interviews, observation and documentation of the determination of informants using purposive sampling techniques. The data analysis technique used is the reception analysis method which consists of data collection, analysis and interpretation of reception data. While the technique of checking the validity of the data uses source triangulation.The results of this study indicate that the majority of informants are in the dominant position to hold a reception resulting in the character of women helping each other, intelligent, firm, strong, brave, good, weak, and emotional. While the informants who are in the negotiating position perceive the female character as strong but dangerous, smart but do not like the act of murder, brave but may have become a habit. Then the informant who is in the position of opposition perceives the characters of gossiping, creepy, selfish, and emotional women. Keyword: Reception Analysis, Women’s Character, Film

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