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Meyzi Heryanto
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Social Sciences

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PENGARUH CITRA MEREK TERHADAP MINAT BELI PADA MAKANAN FAST FOOD AYAM GORENG (STUDI PADA KONSUMEN TEXAS CHICKEN PEKANBARU) Randi "; Meyzi Heryanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The problems in this research are the decline in sales and unachievement of sales target that have been set. The purpose of this research are to investigate and analyze brand image, and buy interest to know the influence of brand imgae to buy interest of texas chiken. The results of this research concluded that buy interest in texas chicken found a deal, which mean the responden agree with brand image of texas chicken at this time that. Give product innovation, presenting accurate in product information, competitive price and has a good looking product. Buy interest of texas chicken Pekanbaru rated interest. Analysis using SPSS showed that the brand image has a very strong relation with texas chicken buy interst. Brand image has positive effect to buy interest, so if there is an increase to the brand image of texas chicken it will increase the texas chicken buy interst as well.Keyword : Brand Image, Buy Interest
PENGARUH PENGEMBANGAN PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PADA KFC SUDIRMAN PEKANBARU Fitrika Manurung; Meyzi Heryanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at KFC Sudirman Pekanbaru, as for the purpose of this study to determine the effect of product development and brand image on consumer's satisfaction at KFC Sudirman Pekanbaru. Product development as an independent variable (X1) and brand image as an independent variable (X2) while the customer's satisfaction as the dependent variable(Y).The problem in this research is the target and actual sales of KFC Sudirman Pekanbaru that never hit the target. Seen from the percentage of sales that fluctuate or experience ups and downs of product purchase within the last 4 years. The sample used in this study of 100 respondents from the population using the formula slovin. As well as a sampling technique by purposive sampling. Questioner. The result of data collection through analysis using multiple linear regression, t test, and the test so it can be seen that f variable product development positively affects customer's satisfaction, brand image that administration significant effect on customer satisfaction, and significant influence between product development and the image of the product to consumer's satisfaction.Keywords: Product Development, Brand and Customer's Satisfaction
Co-Authors Fitrika Manurung Randi "