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Surokim As
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Languange, Linguistic, Communication & Media

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Modeling for Public Sphere Optimization at Local Commercial Radio Program to Enhance Public’s Accessibility and Participation for Public Services in Indonesia Muhtar Wahyudi; Surokim As
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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ABSTRACTRadio as a broadcasting media has a strategic role in promoting improved quality ofpublic services. Through its interactive broadcasting program, radio media can build publicsphere where people can express and deliver their aspirations, interests, and needs. Byoptimizing the sphere, radio can be an interactive media mediating public discuss from theaspirations, needs and interests of citizens regarding quality of various types of public servicesorganized either by governmental or private. Interactive broadcasts between community andpublic service providers are mediated by professional gatekeeper provided by management ofradio. Interactive program between citizens and providers can take place in a rational, objective,accountable, equitable, free of domination, and solution. To build the system, particularly inshaping healthy media sphere for interactive dialogue process, the radio management shouldprepare the infrastructure and superstructure, especially information systems, technology, andhuman resources regarding support the quality of broadcasting program. The system is makingin professional and has to give attention to public importance and public need based onexciting, innovative, educate, and entertaint.Keywords: Commercial Media, Radio Broadcasting, Public Sphere, Interactive Program, ThePublic Service
Managing the Local TV in East Java Service Area, Indonesia: Focus on Strategic Triangle Surokim As
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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ABSTRACTLocal TV in Indonesia faced complex problems and challenges. Broadcast manager hasto do professionally focusing on three strategic aspects. Those are institutional / business,program / broadcast content, and technical / technology. In the aspect of business, local TV ismanaged not only to reach the local market, but also regionally and internationally in order toobtain more profits in the business. In the aspect of the program content, manager shouldexplore locally content combining to global and popular program. This glocalization programcan reach more viewer. In the technological aspects, the local TV manager must be familiar andadopted the latest broadcast technology, including digital and convergence of newtechnologies. Local TV can adapt and develop technologies for improving the quality ofbroadcast reception and service.Keywords: Local TV, Content Program, Institutional-Business, Technology, East Java
Co-Authors Muhtar Wahyudi