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All Journal Binus Business Review jurnal ilmiah hospitality
Yuliana Yuliana
Universitas Bina Nusantara
Humanities Economics, Econometrics & Finance Other

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Pengaruh Kinerja Pramusaji terhadap Operasional Hotel X di Bali Yuliana Yuliana
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1061

Abstract

Hospitality industry which is a service industry, inseparable from the role of process performance influence the waiter, where it plays an important role in the operational work which is part of the main elements to be a qualified waiter. Regarding the theories that support for the strengthening of this title is taken several interrelated theories regarding operational performance with the waitress at the Hotel X Bali. Research carried out by using descriptive correlation method by distributing questionnaires to employees and guests who later data processing using likertt scale. From the discussions that there will be value in the correlation (r) of 0.7263, which means there is a positive relationship between operational performance with the waiter, with a strong degree of correlation. Leverage rate coefficient (Determination) amounted to 52.75%, it can be said that the waitress who was influenced by the performance of the operational level of 52.75% and the remaining 47.25% influenced by other factors, such as motivation, working environment, and compensation. 
Hubungan antara Demografi Konsumen dengan Kepuasan terhadap Layanan Paket Perawatan Spa di GY Spa Jakartal Hera Oktadiana; Yuliana Yuliana
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1103

Abstract

Spa industry has been growing quite fast in many parts of the world, including Indonesia. The prospect of spa business is still very positive and wide open. There are many varieties of spas offered, such as day spas, hotel-based spas, resort spas and destination spas. Regardless of the type of spa, most spa operators provide massage and nutrition related services. GY Spa, one of the best spa operators in Jakarta offers several spa packages which include body massage, body treatment, body scrub, face massage and aromatheraphy. This research aims to find the correlation between the demographic segmentation and the consumer satisfaction towards the spa packages in GY Spa. Based on the research, it is found that education, occupation and nationality have no correlation toward the consumer satisfaction, while age and gender shown to have correlation. Female and the younger customers are more satisfied with the spa packages offered by GY Spa. 
PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP BRAND AWARENESS MINUMAN BOBA XIBOBA di INDONESIA Yuliana Yuliana; Natalia Natalia
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2247

Abstract

This study aims to determine the influence of Instagram social media on brand awareness of boba drink products which are currently very popular. This study uses a quantitative approach. Data collection was carried out using primary data collection through questionnaires, and secondary data collection by analyzing scientific articles. The population of this study was taken from the total followers of the boba drink Xiboba Instagram account in Indonesia. Determination of the sample was taken using the Taro formula, and the sampling technique used purposive sampling technique. The analysis technique used is Simple Linear Regression Analysis. The results showed that there was a positive and significant influence of social media Instagram on brand awareness of boba drinks in Indonesia.
Co-Authors Hera Oktadiana Natalia Natalia