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Lim Sanny
Universitas Bina Nusantara
Economics, Econometrics & Finance

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Analisis Produksi Beras di Indonesia Lim Sanny
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1072

Abstract

Most of Indonesian still needs rice as a staple food. More and more quantity of people in a region will be increasing amount consumption of food in region, while decrease of rice field area that become different to public building or industrial affairs and economic transformation from agrarian affairs to nonagrarian affairs will be consequence rice production descend. Until now, domestic rice production was not able to meet its growing demand, so that Indonesia remains dependent upon rice import. This condition was made worse by conversion of fertile lowland in Java. Therefore, rice production growth was leveling-off. In the future, there should be some efforts to increase rice production, although land conversion is still going on. This study is aimed to assess the performance of lowland use, its contribution and prospect to increase rice production. The results showed that lowland is the main source of rice production. Another potential is improvement of intensification through promotion of intensification with integrated crops management. The implementation of these strategic policies should be supported by development and renovation of infrastructures as well as establishment of credit scheme to enable farmers to adopt modern technology. 
Analisis Keunggulan Bersaing Nissan di Indonesia lim Sanny
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1080

Abstract

Automotive sales in Indonesia picked up sharply in 2010, and increase of prices does not lower the demand for automotive products. The large population of Indonesia and the low level of car ownership in the country suggest there is a lot of potential for expansion in the automotive industry. The aim of this research is to observe Nissan’s strategy in Indonesia to gain a spot in the top 10 of the best automotive seller in Indonesia. This research uses primary data with forecasting with monthly index to forecast the demand and to detect the selling target plans in 2010. Then, with combined porter five forces to determine the competitive strategy in the last 5 years. 
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