Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Binus Business Review MABIS: Manajemen dan Bisnis Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Idris Gautama So
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : Binus Business Review

 1 
Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta Idris Gautama So; Sheila Sheila
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1115

Abstract

The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM) to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C) from the 7 features (7C) in web design elements. 
Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran Filo Novandi Prasetya; Idris Gautama So
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1191

Abstract

Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously.
E-Marketing Berbasis Web untuk Memenangkan Persaingan Bisnis Juniardi Juniardi; Idris Gautama So
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1330

Abstract

PT TL is a company engaged in metal roof manufacturing. This research aims to determine the condition of e-marketing run by PT TL. By knowing the condition of e-marketing running, it will be developed emarketing of web-based in accordance to PT TL. To support the research, this study uses the Porter analysis to see the condition of the company's business environment and combine two methods of analysis, namely: (1) Seven Stages of Internet Marketing that is used for the analysis of the needs for the company and customers to see business opportunities existing and to develop appropriate marketing strategies with corporate goals. (2) Quality Function Deployment (QFD) which is used to design the customer experience in order to get the customer needs to be prioritized and to know what kind of website development according to customer requirements. In this case, it is measured the degree of importance of each website aspect and done a comparison between PT TL’s website with a competitor's website. From the analysis it needs to be designed an e-marketing website developed based on customers’ requirements to outperform similar competitors.
Perencanaan Manajemen Lanskap Zonasi Destinasi Wisata Budaya Kota Tua Jakarta Rudy Aryanto; Idris Gautama So
Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1368

Abstract

Kota Tua is just like other historical old towns in various cities in developing countries, generally preserved even put to improve simultaneously historic and economic value of sustainable revitalization program which involves all stakeholders. The historical value and the architecture of the Kota Tua Jakarta are no less attractive compred to other cities in the world. Thus, Kota Tua has become a historical mainstay tourism destination objects for Jakarta and has broad potential to bring a lot of domestic and foreign tourists. Study on this research describes the identification of direction of planning and development of landscape management in historical tourism destinations of Kota Tua Jakarta. After conducting various studies and literature, then the spatial obtained existing condition, studies the potential of historical tourism, studies history, typology and building reserves, cultural space and Setup zoning patterns, which can be used for consideration and direction for management zoning landscape historical tourism in Kota Tua Jakarta.
Penerapan Metode Hungarian pada Perusahaan Jasa (Kasus Minimum) Idris Gautama So; Haryadi Sarjono; Robertus Tang Herman
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1397

Abstract

The study aims to find the total of minimum day that must be spent by CV Buah Segar*) in Purwokerto. CV Buah Segar is a company engaged in the field of fresh fruit agribusiness. In solving marketing problems, the company has seven persons who are the most reliable of the 28 employees to be sent to the seven cities of marketing. The company calculates the total of minimum day they could solve the marketing problems in seven cities which have decreased dramatically in total sales. This decrease will affect the expenditure of the company to incur. The results of the seven employees, whom were Joni, Dodi, Tomi, Andi, Iwan, Wibowo, Kuncoro, and Wahyu after assignment minimization method, required 119 days to 7 employees. So that, the average was 17 days for one employee.
Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic Syafrizal Syafrizal; Idris Gautama So; Ali Vafaei-Zadeh
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10447

Abstract

The research aimed to extend the Theory of Planned Behavior (TPB) by including health consciousness and health value as predictors of purchase intention on herbal products and supplements. The research applied quantitative hypothesis testing. Then, the convenience sampling technique was used in collecting research data. The survey was conducted on 260 herbal and supplement customers in West Sumatra. The research instrument was adapted from previous studies. Then, the research data were analyzed using Structural Equation Modelling (SEM) techniques with the software SmartPLS 3.0. The testing of extended TPB in the research finds that health consciousness and health value have a positive and significant effect on customers’ attitudes and purchase intentions. Among the three main predictors of purchase intention in TPB (customer attitude, subjective norm, and behavioral control), only control behavior positively and significantly affects purchase intention. This extended TPB contributes to the theory of purchase intention by including health consciousness and health value as new predictors in customers’ purchase intentions, especially for herbal products and supplements. The research implications are that marketers and other stakeholders need to carry out effective marketing communications about products and events that support the development of healthy patterns and lifestyles and spend some effort to facilitate consumers' access to herbal products and supplements.
Co-Authors Abdinagoro, Sri Bramantoro Ali Vafaei-Zadeh Ervina Waty Filo Novandi Prasetya Haryadi Sarjono Ishak Ismail Juniardi Juniardi Richardus Eko Indrajit Robertus Tang Herman Rudy Aryanto Sheila Sheila Syafrizal Syafrizal