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Model E-Satisfaction Pengguna Layanan Mobile Banking selama Pandemi Covid-19 (Survey pada Nasabah Bank Nagari) Nurul Afifah Usman; Eri Besra; Syafrizal Syafrizal
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.6912

Abstract

Mobile banking had a significant increase during the Covid-19, therefore Bank Nagari had to improve its performance by maintaining e-satisfaction This study tests the e-satisfaction model for mobile banking Bank Nagari services users during Covid-19, which is influenced by mobile banking service quality and online relationship quality. Data were analyzed using AMOS's 26 version structural equation model (SEM) as the software used and the type of this study is quantitative explanatory. The sampling technique uses quota sampling with a sample number of 120 respondents who used mobile banking during the Covid-19. The results showed that mobile banking service quality and online relationship quality positively and significantly affected e-satisfaction. This model can be used for Bank Nagari as strategic management to improve customer satisfaction in mobile banking by improving mobile banking service quality and online relationship quality.  This study extends the literature related to the e-satisfaction model in using mobile banking services, especially for customers of Bank Nagari.
PENGARUH E-SERQUAL TERHADAP COMMITMENT DAN SATISFACTION SEBAGAI VARIABEL INTERVENING “KASUS PENGGUNA E-BANKING DI KOTA PADANG” Wirda Yaniariza; Syafrizal Syafrizal
Ekonis: Jurnal Ekonomi dan Bisnis Vol 22, No 1 (2020): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.771 KB) | DOI: 10.30811/ekonis.v22i1.1903

Abstract

In this digital edge, Indonesian Financial Service Authority (OJK) has encouraged bank industry to develop internet banking services. This service has changed the way customer interact with the bank from face to face interaction to online interaction. The development of this internet banking services have triggered marketing researcher to investigate how this service can influence customer satisfaction and commitment.  This study aims to examine the effect of internet banking service quality on customer satisfaction and commitment. A questionnaire survey has conducted to 130 bank customer’s in Padang. Research instruments of this study have been adapted from many previous studies. Structural Equation Model analysis technique has been used to analyze the data of this research. The result of this study found that the dimension of internet banking service quality such as easy to use, website design, privacy, responsiveness, efficiency and reliability have significant effect on customer satisfaction. Furthermore, it was found that customer satisfaction has significant effect on customer commitment.Keywords: Commitment, Stisfaction, E-Banking
Effect of Product Quality, Service Quality, and Safety Covid-19 Practice on Customer Satisfaction (Study on Rimbun Espresso & Brew Bar Padang) Nina Firdausi; Syafrizal Syafrizal
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.439 KB)

Abstract

This study aims to analyze the effect of product quality, service quality, and safety covid-19 practice on customer satisfaction. This is explanatory research using a quantitative approach with an instrument in the form of a questionnaire. The total population of this study was 202 respondents by using purposive sampling method. This study used SmartPLS to analyze the data. It was found that product quality, service quality, and safety covid-19 practice have a positive and significant effect on customer satisfaction.
Factors Effecting Consumers Buying Interest toward Online Frozen Food during the Covid 19 Pandemic in Padang City Rona Fahreza; Syafrizal Syafrizal
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.058 KB)

Abstract

This research aimed to determine the effect of subjective norms, the effect of behavioral control, the effect of health conscious and the effect of perceived price on buying interest during the COVID-19 pandemic in the city of Padang. The population in this research were the consumers in Padang city. While the sampling method used was purposive sampling method, which 21 samples were multiplied by 5 so that the number of samples in this research was 105 respondents. Data analysis was carried out using the SmartPLS. The results showed that perceived price, health conscious and informational influence had a significant effect on buying interest.
An Evaluating M-Banking Service Quality To Strengthen Loyalty And Satisfaction Of Customers Priority In The Digital Era Rezki Rifai; Syafrizal; Sari Lenggogeni
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2719

Abstract

In this decade, mobile banking applications greatly facilitate customers to make transactions and enjoying banking services without having to visit branch offices, in which it can conducted anywhere. This paper aims to evaluate the direct and indirect effect of m-banking service quality on customer loyalty through mediating contribution of customer satisfaction. For the technique of sampling, this paper has used purposive with two criteria. In the distribution process, online method by assisting g-form questionnaires. As many as 154 completes questionnaires returned, then analyzed by Smart PLS 4.0.9 with the technique of SEM. Results indicated that M-banking service quality has a positive and significant effects on customer loyalty and satisfaction, then success in the mediating test by partial effect.
Antecedents of panic buying in supermarkets during the early phase of the Covid-19 pandemic: The direct effect of Perceived Scarcity, Emotions, and Social Media Information Overload Aufa Shandra Tama; Syafrizal Syafrizal; Rahmat Eka Putra
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 3 No 2 (2022): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.3.2.62-81.2022

Abstract

One of the main factors that cause panic buying is a crisis situation. The global Covid-19 outbreak has prompted consumers to panic buying. Especially experienced by consumers of retail stores in the city of Padang (West Sumatra-Indonesia). This phenomenon prompted researchers to examine the effect of perceptions of product scarcity, emotions, and social media consumption on panic buying in the city of Padang. Total of 125 samples were obtained through an online survey questionnaire. The data were analyzed using the Structural Equation Model with the SmartPLS statistical tool. The results of the study show that emotions and social media information have a positive and significant influence on panic buying. However, the perception of scarcity has no significant effect on panic buying. The results of the study are then discussed and have implications for the development of theory and practice.
Analysis of Leadership Influence, Resource Allocation, and Employee Engagement on The Effectiveness of Strategy Implementation Ade Aziz Kusnaya; Syukri Lukman; Syafrizal Syafrizal
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 3 (2022): December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i3.15529

Abstract

This study aims to analyze the effect of leadership, resource allocation and employee engagement on the effectiveness of strategic implementation with organizational commitment as a mediating variable. The amount of sample is 52 employees with sampling technique is saturated sampling method. This study uses path analysis SEM (Structural Equation Modeling) which is processed with the IBM SPSS AMOS V23 program. The results show that leadership has a direct insignificant effect on organizational commitment, resource allocation has a direct and insignificant effect on organizational commitment, employee engagement has a direct influence on organizational commitment, leadership has a direct influence on the effectiveness of strategy implementation, resource allocation has a direct influence on organizational commitment. not directly significant on the effectiveness of strategy implementation, Employee engagement has a significant direct effect on the effectiveness of strategy implementation, Organizational commitment has a significant direct effect on the effectiveness of strategy implementation, Organizational commitment is unable to mediate the influence of leadership on the effectiveness of strategy implementation, Organizational commitment is unable to mediate the influence of resource allocation power on the effectiveness of strategy implementation, organizational commitment is able to mediate the effect of employee engagement on effectiveness of strategy implementation.
AN EVALUATING EFFECTIVENESS STRATEGIC IMPLEMENTATION: The Case of PT SUCOFINDO Padang Branch Area Ade Azis Kusnaya; Syukri Lukman; Syafrizal Syafrizal
Journal Publicuho Vol. 5 No. 4 (2022): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.66 KB) | DOI: 10.35817/publicuho.v5i4.56

Abstract

Nowadays, effectiveness strategic implementation has challenged various company due to unpredictable business situation. Therefore, the company should measure how accurate the effectiveness strategy which was implemented. This study aims to analyze the effect of leadership, resource allocation, and employee engagement on it through organizational commitment. Saturated sampling technique used in this study by the amount of 52 employees recorded as participants. Previously, the data were collected through online method and assisted by g-form questionnaires, then it analyzed with Structural Equation Model (SEM) technique from IBM AMOS 23.0 software. The study found that in the direct effects there are three relationships stated not significant, but fourth of them. Further, mediating contributions of organizational commitment only success in the relation of employee engagement on effectiveness strategic implementation, and the other are rejected due to not contributes optimally.
ETHICAL, INNOVATIVE, AND MOBLE : SHARIA BANKS AND FACTORS AFFECTING IST COMPETITIVE ADVANTAGE Edi Suandi; Herri Herri; Yulihasri Yulihasri; Syafrizal Syafrizal
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 1 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.992 KB) | DOI: 10.22216/jit.v%vi%i.615

Abstract

Competition between conventional banks and Islamic banks in Indonesia places Islamic banks as the second choice, even though this country is a country with the largest Muslim population in the world. The government argues that this is due to the inability to reach the market, weak risk management, and low quality of technology. Whether this statement is true or not has not been scientifically explored. These three problems can be covered in the concept of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing. This study examines how these three variables influence the competitive advantage of 204 branches of nine Islamic commercial banks in Indonesia and how the impact of these competitive advantages on bank performance. The structural equation model is used to examine the indirect effect of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing on sharia bank performance through competitive advantage. The results indicate that these three variables have a significant effect on the competitive advantage of Islamic banks and competitive advantage mediates the effect of these three variables on sharia bank performance.
Pengaruh Online Shopping terhadap Peningkatan Kinerja Green Marketing pada Kaum Milenial di Beberapa Kota Besar Abdul Aziz; Hafiz Rahman; Rida Rahim; Hendra Lukito; Syafrizal Syafrizal
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 2 (2023): Research Artikel Volume 7 Issue 2: Periode April 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i2.1437

Abstract

This study aims to determine how much influence online shopping has on improving green marketing performance. The object of research is millennials in several big cities who are considered worthy of research and have a major influence on the development of online shopping and environmental preservation. The data collection process was carried out by filling out a questionnaire which was distributed via WhatsApp. The results of the study show that there is no significant effect of online shopping for the millennial generation on increasing green marketing performance. The moderating variable which contains knowledge about the importance of preserving the environment shows a significant influence on green marketing performance, but is unable to change purchasing decisions for millennials to buy environmentally friendly products. From an analysis of the buying behavior of the millennial generation in online shopping, it was found that the millennial generation understands the importance of protecting the environment. There are several reasons why the millennial generation is not interested in shopping for environmentally friendly products or "green products" in online shopping; the price of eco-friendly products may be too expensive for some people, lack of availability of the desired eco-friendly products on the online market, there is ignorance about where and how to buy these products and it is also possible that millennials prefer to shop online because it is easier and more practical, even though the products purchased are sometimes not always environmentally friendly in meeting their needs when shopping online.