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Aryanti Puspokusumo
Bina Nusantara University
Economics, Econometrics & Finance

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Peranan Management Public Relations dalam Mempertahankan Citra Perusahaan Jasa Perhotelan: Studi Kualitatif pada Re-Opening Hotel Mandarin Oriental, Jakarta Aryanti Puspokusumo
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1128

Abstract

The purpose of this research is to identify implementation of image building and public relations that has been done by MOJKT in HI roundabout in Jakarta that took part in hotel service. Theories that used are communication management theory, PR theory, and image theory. Those theories will be connected with the analysis result in the field. The research method used is qualitative descriptive using analysis method of 6 stages of Public Relations Plan. 
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