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All Journal Binus Business Review ComTech: Computer, Mathematics and Engineering Applications
Cooky Tri Adhikara
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics

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Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation) pada PT Multi Bintang Indonesia Tb Cooky Tri Adhikara; Sindy Kusuma Nurparamesti
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1138

Abstract

PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embedded in consumer brand is cool and trendy and unique and refreshing taste. Advertising and public relations by creating a brand image is only 7.2%, the rest from other factors. Brand image is embedded in the customers had not yet reached the desired scale of the company. 
Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia Natalia; Cooky Tri Adhikara; Shirley Agusthina
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customer's loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
Analisis Sebaran Pemanfaatan Internet Blog/Weblog untuk Kategori Bisnis dan Ekonomi di Dunia Maya Indonesia Cooky Tri Adhikara
ComTech: Computer, Mathematics and Engineering Applications Vol. 1 No. 2 (2010): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v1i2.2698

Abstract

Internet Weblog / Blog is a medium of communication that are simple, affordable and easy to build. This cause numbers of Blogs in Indonesia grew rapidly. Bloggers, readers and third-party (Internet Provider, Advertiser, mediators) get the benefits of blogs according to their capacity such as mind-sharing, media discourse, promotions, sales, and many other benefits. There are many categories of blogs. Some studies classify them into various categories. This study focus on the business and economic blog category. The aim of this study is to create blog benefiting map of Indonesia’s virtual society, find any Indonesian particular form of blog benefiting, and to seek any suggestion of blog benefit enhance for society.  
Co-Authors Natalia Natalia Shirley Agusthina Sindy Kusuma Nurparamesti