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Brata Wibawa Djojo
Bina Nusantara University
Economics, Econometrics & Finance

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Metode Menentukan Kebutuhan Armada Penjualan: Studi Kasus Cabang Jakarta dari LIGI Perusahaan Asuransi Umum di Indonesia Brata Wibawa Djojo; Oey Charlie
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1146

Abstract

Many companies face a classic problem in sales people’s turn-over or under-target because of uncompeteny of sales people or highly unreasonable sales target. On the other side, management has a perception that the sales people they have are uncompetence and more recruitment for sales people is not reasonable with cost and budget. If the company can not determine the sales force size, it will make a bad culture and business would not run properly. Through this research, the simply formulation will be applied at Jakarta Branch of a general insurance company LIGI (JLIGI) to their sales force at the existing condition and including in 2011. The formulations that will be applied for JLIGI are using breakdown method, workload method, and incremental method. Those three methods have each advantage and disadvantage, whereas breakdown method is a simple and general method, workload method is a more structural method and incremental method needs cost and profitability analysis of the years. 
Analisis Kinerja Situs Web Perusahaan Asuransi Umum Terbuka Studi Kasus: 8 (Delapan) Perusahaan Asuransi Umum Terbuka di Indonesia Brata Wibawa Djojo
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1346

Abstract

The company’s product and service can be uploaded and accessed in website. It will make the customer easier to find for any information of product offered or about the company itself through company’s website. Product(s) and service(s) information of the general insurance company in the website are the important things to make their customer learn about the product, know the company and (perhaps) make a transaction on there. This research is to measure the website performance of the go-public general insurance companies: how they fulfill the customer expectation of the information and service provided in their website properly. The research uses a non-statistical method, Quality Function Deployment (QFD) methodology. It uses House of Quality tool in graph and matrices to gather the Voice of Customer (VoC) for customer’s requirements of website performance and the Voice of the Engineer (Technical Requirements), which is described for the website characteristic in terms of the function itself. Through this analysis, it will be set the development targets of the website performance of 8 (eight) go-public general insurance companies in Indonesia. It may be as an input for each company to review their website performance further.
Kompetensi, Pengalaman, dan Pembelajaran Inovasi yang Memengaruhi Kemampuan Berinovasi dan Sukses Kewirausahaan Brata Wibawa Djojo
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1375

Abstract

Entreprneurship is one of economic indicator in a country, whereas the entrepreneur would make a job impact to many people. Entrepreneurship could not be implemented without the willingness and capability to make effort.  An entrepreneur must have a vision of business opportunities as well, especially in health industry in Indonesia in forthcoming days. The question is on how an entrepreneur could success in health business relating to his or her competencies, experiences, and innovation learning in which also affect innovation capability. This paper studies about some successful Indonesian entrepreneurs in health business whom make an inspiration and input to entrepreneur candidates or existing entrepreneurs. This paper is supported by theoretical review to find the research model’s variables for future research, which might be in empirical study. This paper used judgement sampling method to Indonesian entrepreneurs in health business. The interesting issue is that the competency and success of the entrepreneurs do not always relate to formal education they got, but how the entrepreneurs implement the innovation way in their business. There are some gaps in this paper, whereas how the similiar research could take a good sample and exploit the research design well in the future to get a good and accurate research.
Co-Authors Oey Charlie