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All Journal Binus Business Review ComTech: Computer, Mathematics and Engineering Applications
Indra Gamayanto
Dian Nuswantoro Unviersity, Semarang
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics

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The Development of Innovative CRM E-Commerce: The Case of Blibli.Com Indra Gamayanto; Henry Christian
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.4100

Abstract

This research discussed how e-commerce companies improve its competitiveness in the retail industry in Indonesia through innovative CRM. Blibli.com is one of the largest e-commerce companies in Indonesia that provides customers with innovative services to enhance its competitiveness with other e-commerce companies. This research also aimed to explore the strategies carried out by Blibli.com in developing its CRM. It used the 7s stages of McKinsey analytical methodology. The 7s stages of McKinsey was the excellent method of analyzing a company, regarding hard skills (Strategy, Structure, and System) and soft skills (Skill, Staff, and Style). This research finds that Blibli.com is an innovative CRM e-commerce. The analysis confirms that Blibli.com employs good strategies, structure, and system that lead to a competitive company. The company also provides training for its staffs, manages the staff and style properly. As a result, Blibli.com can widen its market, compete effectively with other e-commerce companies, and create a new market to gain big profits in the future.
Analysis of Wollongong City Council using 7s’s of Galliers and Sutherland Methods Indra Gamayanto
ComTech: Computer, Mathematics and Engineering Applications Vol. 8 No. 4 (2017): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v8i4.4022

Abstract

The research analyzed website of Wollongong City Council (WCC) and all the plans done by the WCC. It also showed details an Information Systems (IS) strategic plan for WCC. Although the WCC already had an integrated system, there were several key issues. The framework used to devise IS plan was seven stages (7S) of Gallier and Sutherland (G&S). The approach assisted WCC in locating the current stage of its Information Technology (IT) maturity. From the analysis undertaken, it finds that IT currently is within stages 4 and stage 5 in seven stages. The final result will be the framework of the design as recommendations to the WCC.
Co-Authors Henry Christian