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All Journal Binus Business Review Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)
Singgih Santoso
Duta Wacana Christian University
Economics, Econometrics & Finance

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Structural Relationship between Social Benefit, Dependency, Satisfaction, and Habit Formation on the Use of Social Media Singgih Santoso; Budi Sutedjo Dharma Oetomo
Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5407

Abstract

The main objective of the research was to investigate whether a consumers’ habit formation was influenced by the satisfaction they got because of the social benefit and dependency on the use of social media. The research design used survey methods with questionnaires for 100 respondents. The researchers employed Structural Equation Models (SEM) with AMOS software to test the research model. From consumer’s profiles, the results show that the most widely used types of social media are Line and Instagram. Most consumers use more than three hours every day to access social media to do tasks and chat. In testing the relationship between variables in the research model, the results show that dependency has a positive effect on satisfaction, but the social benefit does not. Moreover, satisfaction has a positive effect on habit formation. Those results show that consumer behavior through social media can be strengthened by increasing product satisfaction and the intense use of social media. Hence, the findings of this research may give insights to the marketer to use social media as a product quality promotion media.
Analisis Kepuasan Pelanggan Berdasarkan Kualitas Pemipilan, Harga Jasa, dan Teknologi Mesin serta Kelayakan Finansial Usaha Pemipilan Jagung Mas Anugerah Klobot di Kabupaten Ogan Komering Ulu Timur Denny Yudha Alexander Tampi; Singgih Santoso
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 12 No. 1 (2026): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

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Abstract

This study aims to analyze the factors influencing customer satisfaction in mechanized corn-shelling services and to assess the financial feasibility of the Mas Anugerah Klobot enterprise in East OKU Regency. Using a quantitative approach, data were collected from 50 customers and 15 seasonal workers through Likert-scale questionnaires. Regression results indicate that shelling quality, service pricing, and machine technology positively affect customer satisfaction, with pricing and technology emerging as the strongest predictors. These findings highlight the importance of processing speed, accuracy of results, and affordability in shaping customer perceptions. In addition to customer satisfaction, the financial analysis using Payback Period, IRR, NPV, and Profitability Index (PI) confirms that the enterprise is economically feasible. The business also provides important social benefits for the church, particularly in empowering congregation members’ economic well-being. It creates seasonal employment opportunities, increases household income, and strengthens the church’s role as an agent of community empowerment. Thus, the enterprise contributes not only to economic gains but also to improving the welfare and independence of the church community.
Co-Authors Budi Sutedjo Dharma Oetomo, Budi Sutedjo Dharma Denny Yudha Alexander Tampi