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This Author published in this journals
All Journal Binus Business Review
I Dewa Gede Richard Alan Amory
Ministry of Tourism & Creative Economy
Economics, Econometrics & Finance

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The Mapping of Quality Tourists Prospects for Indonesia’s Tourism Markets Addin Maulana; RR Chamma Fitri Putri Pradjwalita Koesfardani; I Dewa Gede Richard Alan Amory
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6373

Abstract

The research aimed to identify which countries could be segmented as a potential tourism market for Indonesiato increase quality tourists. It applied quantitative methods with descriptive statistical analysis techniques todescribe the average expenditure per visit and the length of stay. It was conducted by modifying the quadrantmodel. The result shows that there are countries included in the market with the prospect of quality tourists.Those are Saudi Arabia, Netherlands, Sweden, Switzerland, Belgium, Russia, France, Germany, Austria, Finland,Italy, Spain, Norway, Denmark, Canada, United Kingdom, New Zealand, USA, Portugal, Egypt, Pakistan, andAustralia. The government needs to optimize those countries to become the main market. Therefore, the revenuefrom the tourism sector can be better optimized.
Co-Authors Addin Maulana RR Chamma Fitri Putri Pradjwalita Koesfardani