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All Journal Studia Economica: Jurnal Ekonomi Islam AT-TURAS: Jurnal Studi Keislaman
Nurbaiti Nurbaiti
UIN Sumatera Utara Medan
Religion Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENERAPAN E-COMMERCE DALAM PENGUATAN DAYA SAING USAHA MELALUI STARTUP (STUDI KASUS PERUSAHAAN GPS MEDAN) Utia Elja Rizki; Marliyah Marliyah; Nurbaiti Nurbaiti
Studia Economica : Jurnal Ekonomi Islam STUDIA ECONOMICA: Jurnal Ekonomi Islam | Vol. VII | No. 1 | 2021
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.128 KB) | DOI: 10.30821/se.v7i1.9997

Abstract

The rapid advancement of technology in Indonesia creates opportunities for the business world to be supported and supported by government programs so that many business actors take advantage of e-commerce to continue to be able to compete in today's technological developments. However, this is inversely proportional to the public's interest in implementing e-commerce in their business. This study aims to see the application of e-commerce through startups that can strengthen the business competitiveness of GPS Medan, then see what the motives of GPS Medan players in implementing e-commerce through startups and see how the impact of the application of e-commerce in strengthening business competitiveness. Terrain GPS via startup. The method used in this research is a comparative method that is descriptive qualitative with in-depth interviews which is supported by a documentation study of sthe company and consumers of the Medan GPS company. The results showed that the application of e-commerce through the startup GPS Medan was able to increase the market, increase the ability to innovate and facilitate consumer transactions so as to increase the business competitiveness of the GPS Medan company. In addition, the motive that encourages business actors to implement e-commerce through startups is that businesses will be more trusted and increase credibility, startup businesses also do not need a strategic office, increase market news, and can build strong branding and identity, and have a positive impact in increasing number of consumers, sales, income, creating jobs, and the opportunity to add new business services as a result of understanding technology.
Differentiation Strategy Based on Islamic Economic Values in Enhancing the Competitive Advantage of Dua Berkah Binjai Bakery Qaila Nailaya Yahman; Chuzaimah Batubara; Nurbaiti Nurbaiti
JURNAL AT-TURAS Vol 13, No 1 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v13i1.14781

Abstract

This study aims to analyze the product differentiation strategy implemented by the Dua Berkah Binjai Bakery SME in enhancing its competitive advantage based on Islamic economic values. The research approach used is a descriptive qualitative method through in-depth interviews, direct observation, and sales document analysis supported by NVivo software. The results of the study indicate that the success of the Dua Berkah Binjai Bakery business is not only determined by product quality, affordable prices, and distribution networks through resellers, but also by the application of Islamic economic values such as honesty, trustworthiness, and the principles of halal and thayyib in the production process. These values create consumer trust, which is an important factor in maintaining customer loyalty. However, this business still faces several challenges, such as limited product innovation, distribution delays, and weak digital branding, which can hinder market expansion. Therefore, this study recommends strengthening product innovation, optimizing digital marketing, and consistently applying Islamic economic principles in business activities in order to increase competitiveness and business sustainability.
Co-Authors Chuzaimah Batubara Marliyah Qaila Nailaya Yahman Utia Elja Rizki