Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kedokteran Diponegoro Jurnal bintang manajemen
Nurul Eka Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management Medicine & Pharmacology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal bintang manajemen

 1 
Pengaruh Gaya Hidup Hedonisme Dan Promo Tanggal Kembar Terhadap Impulse Buying : Studi Kasus Pengguna Shopee Di Tangerang Selatan Nurul Eka Putri; Ambardi Ambardi
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1932

Abstract

This study was structured to determine the effect of the Hedonism Lifestyle and Twin Date Promos on Impulse Buying for Shopee users in South Tangerang. The method used in this study is a quantitative method with the type of associative descriptive research. This study uses primary data obtained by making questionnaires and then distributed to respondents who match the research criteria, the data is then analyzed using the classical assumption test and hypothesis testing. The statistical method in this study uses multiple linear regression analysis with the help of SPSS version 24. The results of this study indicate that there is a significant influence between the Hedonism Lifestyle and Twin Date Promo on Impulse Buying for Shopee users in South Tangerang.
Co-Authors Ambardi Ambardi Dwi Ngestiningsih Fathur Nur Kholis