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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pelayanan Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Ambardi Ambardi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Other

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Pengaruh Green Marketing, Brand Image, Persepsi Harga Terhadap Minat Beli Produk CLEO Studi Kasus Konsumen CLEO di Tangerang Moch Altof Egan Nugroho; Ambardi Ambardi
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.313

Abstract

Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand image, and price perceptions affect buying interest in CLEO products among consumers in Tangerang. It uses quantitative methods and a questionnaire. The data analysis is multiple regression analysis. This study shows that green marketing and brand image affect buying interest in CLEO products, but price perception does not. All three variables affect buying interest in CLEO products.
Analisis Dampak Program Pembangunan Desa terhadap Kesejahtraan Masyarakat (Desa Bonisari) Muhamad Harom; Ambardi Ambardi; Yayat Sujatna
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 1 (2025): Maret : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i1.1250

Abstract

Village development is one of the main focuses in efforts to improve community welfare in Indonesia. Through Law no. 6 of 2014 concerning Villages, the government gives villages more authority to manage resources and implement development programs that suit the needs of local communities. This research aims to analyze the impact of village development programs on community welfare, using statistical data and relevant case examples. Using qualitative and quantitative approaches, this research reveals the relationship between the implementation of village development programs and improving community welfare, as well as the challenges faced in their implementation.
Peningkatan Kompetensi Aparatur Desa dalam Meningkatkan Kepuasan Masyarakat terhadap Pelayanan Administrasi di Desa Kundi : Studi Khasus Desa Kundi, Kecamatan Simpang Teritip, Kabupaten Bangka Barat, Provensi Kepulauan Bangka Belitung Soromiani Soromiani; Yayat Sujatna; Ambardi Ambardi
Jurnal Pelayanan Masyarakat Vol. 2 No. 1 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i1.1234

Abstract

This study aims to analyze the Increase in Village Apparatus Capacity on the Level of Community Satisfaction with Administrative Services in Kundi Village (Special Study of Kundi Village, Simpang Teritip District, West Bangka Regency, Bangka Belitung Islands Province). The purpose of this study was to determine the increase in the capacity of village heads and Village Apparatus on the Level of Community Satisfaction with Administrative Services in Kundi Village, Simpang Teritip District, West Bangka Regency, Bangka Belitung Islands Province. The capacity of the Village Head and Village Apparatus of Kundi is seen from three indicators, namely, skills, abilities and quality of human resources. The research used a qualitative approach. The research informants numbered 11 people with 1 person as a key informant. Data collection techniques used interview techniques (based on interview guidelines), observation and documentation. Furthermore, data analysis was carried out qualitatively. The results of the study on the skill indicator, the Kundi Village Apparatus has carried out its duties and functions skillfully. On the ability indicator, the Kundi Village Apparatus has been able to manage data well and in accordance with the rules with community expectations. In the human resource quality indicator, the Kundi Village Apparatus has been able to describe the level of community welfare. This shows that there is an increase in the capacity of the Kundi Village apparatus compared to the previous year. The Kundi Village Apparatus has been equipped with training and education that supports the increase in capacity.
Analisis Pengaruh Gaya Hidup Dan Kepuasan Pelanggan Sebagai Variabel Intervening Terhadap Keputusan Pembelian Berulang Produk Kopi Gayo Aceh Di Coffee Shop Tuku Cipete Vivi Navila; Ambardi Ambardi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1294

Abstract

In Indonesia lifestyle is considered as part of secondary human needs that can change depending on the times or a person's desire to change his lifestyle. The purpose of this study is to analyze the influence of lifestyle and customer satisfaction as intervening variables on the decision to purchase Gayo Aceh Coffee Products at the Tuku Cipete Coffee Shop. This type of research is quantitative research. The object of this study is the Tuku Coffee Shop in Cipete. The independent variable in this study is lifestyle and the dependent variable is repeated purchase decisions. Meanwhile, the intervening variable is satisfaction or the link in this study is customer satisfaction. The number of samples used is using the Lemeshow formula because the population size is not known with certainty or is infinite due to the increase or decrease in visitors coming to Coffee Shop Tuku in Cipete every day. Before the analysis of hypothesis testing is carried out, the instrument quality test is carried out first, namely the Validity and Reliability Test. And then a regression analysis was carried out by first carrying out the classic assumption test, namely the Normality Test, Multicollinearity Test, and Heteroscedasticity Test. The results of this study are: Directly, there is a significant influence between lifestyle variables on customer satisfaction at Coffee Shop Tuku Cipete. Directly, there is a significant influence between lifestyle variables on consumer purchasing decisions of Coffee Shop Tuku Cipete. Directly, there is no significant influence between customer satisfaction variables on consumer purchasing decisions of Coffee Shop Tuku Cipete. Indirectly, lifestyle variables through customer satisfaction have no significant effect on consumer purchasing decisions at Coffe Shop Tuku Cipete.
Pengaruh Gaya Hidup Hedonisme Dan Promo Tanggal Kembar Terhadap Impulse Buying : Studi Kasus Pengguna Shopee Di Tangerang Selatan Nurul Eka Putri; Ambardi Ambardi
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1932

Abstract

This study was structured to determine the effect of the Hedonism Lifestyle and Twin Date Promos on Impulse Buying for Shopee users in South Tangerang. The method used in this study is a quantitative method with the type of associative descriptive research. This study uses primary data obtained by making questionnaires and then distributed to respondents who match the research criteria, the data is then analyzed using the classical assumption test and hypothesis testing. The statistical method in this study uses multiple linear regression analysis with the help of SPSS version 24. The results of this study indicate that there is a significant influence between the Hedonism Lifestyle and Twin Date Promo on Impulse Buying for Shopee users in South Tangerang.
Strategi Pengembangan SDM Petani Padi untuk Meningkatkan Hasil dan Kualitas Pertanian Purdawan Purdawan; Ambardi Ambardi; Yayat Sujatna
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 1 (2025): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i1.4934

Abstract

This study aims to determine the strategy for developing human resources (HR) of rice farmers in Bonisari village to improve agricultural yields and quality and to determine the extent of the role of human resources of rice farmers in improving agricultural yields and quality, and to determine what factors can affect the quality and yield of rice farming in Bonisari village, Pakuhaji district, Tangerang regency. This study uses a qualitative approach with a field study research method, using primary and secondary data forms. In this study, the subjects of the study were farmers in Bonisari village, using 10 rice farmers as a sample from a total farmer population of 150 people. Data collection was carried out through interviews, observations, and documentation. The results of the study showed that the role of human resources (HR) of rice farmers in Bonisari village, Pakuhaji district has a major influence on the yield and quality of the rice harvest. While other factors are the area of ​​land and the type of rice seeds used. The results of the study also showed that the experience of rice farmers in Bonisari village was not so significant in influencing agricultural income.
Pengaruh Influencer Marketing dan Kualitas Produk terhadap Minat Beli Konsumen : (Studi Kasus pada Brand Dricha Skincare) Asri Wulan Fadillah Sari; Ambardi Ambardi
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 3 (2025): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i3.1549

Abstract

Advances in technology and information have given rise to digital innovations such as e-commerce and social media, which have had a major impact on the beauty industry. One popular strategy is influencer marketing, which involves utilizing public figures to influence the purchasing decisions of audiences. In addition, product quality is also an important factor that determines consumer purchasing interest. This study aims to analyze the influence of influencer marketing and product quality on consumer purchasing interest in the Dricha Skincare brand. The method used is a quantitative approach with a survey of 81 respondents selected using the Slovin formula. The data were analyzed using multiple linear regression with tests for normality, multicollinearity, and heteroscedasticity.
Pengaruh Electronic Word Of Mouth (E-Wom) dan Online Customer Experience terhadap Keputusan Pembelian Produk Skintific di Shopee Salma Mayviana Zahrani; Ambardi Ambardi
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 3 (2025): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i3.1550

Abstract

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.
Pengaruh Promo Big Sale, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian pada Event Tanggal Kembar Shopee Gias Rahman Alfarisyi; Ambardi Ambardi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i6.1327

Abstract

The purpose of this study is to determine the impact of major discount offers, online customer reviews, and online customer ratings on purchasing decisions during the Shopee twin date event. For important sales initiatives, structural equation modeling was the data analysis method used. The results show that online customer reviews have a positive but not statistically significant impact on purchasing decisions during the Shopee twin date event, even while online customer ratings have a large impact.
Co-Authors Asri Wulan Fadillah Sari Gias Rahman Alfarisyi Moch Altof Egan Nugroho Muhamad Harom Nurul Eka Putri Purdawan Purdawan Salma Mayviana Zahrani Soromiani Soromiani Vivi Navila Yayat Sujatna