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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL RISET BISNIS DAN MANAJEMEN
Eirene Natalia Makal
University of Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Faktor Situasional Dan Store Atmosphere Terhadap Pembelian Impulsif Dengan Motivasi Belanja Hedonik Sebagai Intervening makal, Eirene Natalia
JURNAL RISET BISNIS DAN MANAJEMEN Vol 6, No 1 (2018): JRBM Vol 6 No 1 tahun 2018
Publisher : Universitas Sam Ratulangi

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Abstract

Impulsive buying is a spontaneous and unplanned, emotionally stimulated buying behavior, where the buying decision made immediately without thinking wisely, having any consideration and ignoring overall information and alternatives. The aim of this research is to analyze the effect of situational factors and store atmosphere on impulsive buying of housewives in Hypermart Manado Town Square through hedonic shopping motivation as intervening variable. The research showed that situational factor does not have significant effect on hedonic shopping motivation. Store atmosphere have a positive and significant effect on hedonic shopping motivation. Situational factor have positive and significant effect on impulsive buying. Store atmosphere does not have significant effect on impulsive buying and hedonic shopping motivation have positive and significant effect on impulsive buying of housewives in Hypermart Manado Town Square. Keywords: situational factor, store atmosphere, hedonic shopping motivation,impulsive buying
STORE ATMOSPHERE ON CONSUMER IMPULSIVE BUYING BEHAVIOR AT MULTI MART II SUPERMARKET MANADO Makal, Eirene Natalia; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 477 - 597
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.849 KB) | DOI: 10.35794/emba.2.3.2014.5613

Abstract

Impulse buying is an important phenomenon in consumer behavior and retailing. The condition of the consumptive behavior of people in Manado might be related to the impulsive buying behavior. Store atmosphere are usually aimed at digging deeper into the consumers’ purses at the point of purchase through encouraging impulsive or unplanned purchases. The purpose of this research is to analyze the influence of store atmosphere (exterior, general interior, store layout, interior display and human variable) on impulsive buying behavior both partially and simultaneously. The population observed is people who have purchased impulsively at Multi Mart II supermarket Manado with sample size as many as 100 respondents. This research used quantitative analyze by using questionnaires and used Multiple Regression Analysis. The conclusion is exterior, general interior, store layout, interior display and human variable influence impulsive buying behavior both simultaneously and partially. This study suggests to management of Multi Mart II supermarket to improve its exterior and interior display as attractive as possible to increase consumer impulsive buying behavior.   Keywords: impulsive buying, store atmosphere
Co-Authors Sifrid S. Pangemanan