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Maryono
Business Administration, Lambung Mangkurat University, Indonesia
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Gaya Hidup, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Peralatan Outdoor Merek Eiger di Kota Banjarmasin (Studi Pada Mahasiswa Pencinta Alam Di Kota Banjarmasin) Muhammad Gazali; Setio Utomo; Maryono Maryono
Smart Business Journal Vol 1, No 1 (2021): Januari-Juni
Publisher : Lambung Mangkurat University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.203 KB) | DOI: 10.20527/sbj.v1i1.12785

Abstract

This study aims to determine the effect of Lifestyle, Price and Product Quality on Purchasing Decisions. The research approach used is a quantitative approach. The population is all Nature Lover Students in the city of Banjarmasin. The sample used in this study was 91 respondents. This research uses Proportional Stratified Random technique. Data analysis techniques using Multiple Linear Regression Analysis Techniques. The results in this study indicate that Lifestyle (X1) partially has a significant and positive effect on purchasing decisions with a sig t value of 0.001 below 0.05 and Price (X2) partially has a significant effect on a purchasing decision with a sig t value of 0.028 below 0.05 and also Product Quality (X3) partially has a significant effect on purchasing decisions with a sig t value of 0,000 below 0.05. Tests together show there is a significant simultaneous influence on Lifestyle (X1), Price (X2) and Product Quality (X3) on purchasing decisions (Y) because the sig f value of 0,000 is below 0.05. Keywords:  Lifestyle, Price, Product Quality, purchasing decisions
Pengaruh Varian Menu, Harga, dan Suasana Cafe, Terhadap Kepuasan Konsumen Cafe Miltie Garden Mulawarman Banjarmasin Meika Marito Sihombing; Muhammad Hasanur Arifin; Maryono Maryono
Smart Business Journal Vol 1, No 1 (2021): Januari-Juni
Publisher : Lambung Mangkurat University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.253 KB) | DOI: 10.20527/sbj.v1i1.12787

Abstract

The study aims to determine and test the effect partially and simultaneously Variant Menu (X1), Price (X2), and Cafe Atmosphere (X3) on Customer Satisfaction (Y). This study uses a quantitative approach. The number of samples was 97 people using Non-Probability Sampling technique. Data collection techniques by means of questionnaires and data analysis techniques used are Multiple Linear Analysis using SPSS 25.0. The test results show that the Menu Variant (X1) with a sig value of 0.020 with a large influence of 0.20 or 20.6% has a positive and significant effect on consumer satisfaction. Price (X2) with a sig value of 0.001 with a large influence of 0.304 or 30.4% has a negative and significant effect on customer satisfaction. Cafe atmosphere (X3) with a sig value of 0.013 with a large influence of 0.229 or 22.9% has a positive and significant effect on consumer satisfaction. Meanwhile, based on the simultaneous test (F test), it can be seen that F count in the sig = 0,000 column which shows a number less than 0.05 or 0,000<0,05 with a Determinant Coefficient Value (R2) with a large effect of 0.681 or 68.1%, while 31.9% is from other variables not examined in this study.  Keywords: Menu Variants, Prices, Cafe Atmosphere, Customer Satisfaction
Co-Authors Meika Marito Sihombing Muhammad Gazali Muhammad Hasanur Arifin Setio Utomo