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All Journal JWM (JURNAL WAWASAN MANAJEMEN)
Risnawati
Program Magister Manajemen Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Pada Perumahan Komplek Amd Permai Banjarmasin) Risnawati; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 1 (2014)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.71 KB) | DOI: 10.20527/jwm.v2i1.177

Abstract

The research aims to find out and analyze the effect of product quality and service quality towards consumer’s satisfaction. This research technique is using purposive sampling, as a sampel is inhabitant in residence of perumahan komplek AMD Permai Banjarmasin which is analyze using doubled regretion. The research shows that product quality plays quite a significant role towards consumer’s satisfaction. Service quality affects consumer’s satisfaction significant. And both product quality and service quality affects consumer’s satisfaction significant.
Co-Authors Nuril Huda