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Rustam Hakim Manan
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ANALISIS TERHADAP TINGKAT REVENUE PERUSAHAAN PRODUSEN TANAMAN HIAS TERHADAP PENGELUARAN BIAYA PROMOSI SEBAGAI BAGIAN DARI SISTEM PENJUALAN PRODUKNYA Rustam Hakim Manan
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Vol. 1 No. 1 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.569 KB) | DOI: 10.25105/pdk.v1i1.432

Abstract

Enterprises producers of ornamental plants mostly in the form of UKM that has not been touched by the thought of utilizing advertising as a means of promotion merchandise. A phenomenon that perceives that the cost of advertising spending for the promotion, will bring revenue burden for entrepreneurs producers of ornamental plants. Therefore, the author tries to see how the level of income of a company producer of the promotional expenses. Data obtained books adapted by Carter Hill, William Griffiths, George Judge, in the book Undergraduate Econometrics, John Willey & Sons Inc., New York, 1988. The data are taken as many as 15 pieces with variable between the levels of income/revenue expenditure promotional costs. That is the level of income is influenced by promotional expenses. Thus the dependent variable (Y) is the income and promotion expenses (X). This paper will attempt to provide an analysis of the level of revenue company producers of ornamental plants against promotion expenses as part of the system sales of its products. The assumption is estimated that revenue will increase when enlarged promotional expenses. The purpose of the description in this paper is to discuss the hypothesis of economic phenomena, especially on the behavior and function of the company's revenue with the cost of sale (in this case the cost of advertising). The methodology used is through the approach of econometrics at the company's plant landscaping and regression analysis (linear) with SPSS method. From the discussion, we concluded among other things, income / revenue are highly dependent on spending promotional / advertising. Therefore if the company will still generate the maximum benefit it is necessary expenses advertising costs.
ANALISIS TERHADAP TINGKAT REVENUE PERUSAHAAN PRODUSEN TANAMAN HIAS TERHADAP PENGELUARAN BIAYA PROMOSI SEBAGAI BAGIAN DARI SISTEM PENJUALAN PRODUKNYA Rustam Hakim Manan
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Vol. 1 No. 1 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pdk.v1i1.432

Abstract

Enterprises producers of ornamental plants mostly in the form of UKM that has not been touched by the thought of utilizing advertising as a means of promotion merchandise. A phenomenon that perceives that the cost of advertising spending for the promotion, will bring revenue burden for entrepreneurs producers of ornamental plants. Therefore, the author tries to see how the level of income of a company producer of the promotional expenses. Data obtained books adapted by Carter Hill, William Griffiths, George Judge, in the book Undergraduate Econometrics, John Willey & Sons Inc., New York, 1988. The data are taken as many as 15 pieces with variable between the levels of income/revenue expenditure promotional costs. That is the level of income is influenced by promotional expenses. Thus the dependent variable (Y) is the income and promotion expenses (X). This paper will attempt to provide an analysis of the level of revenue company producers of ornamental plants against promotion expenses as part of the system sales of its products. The assumption is estimated that revenue will increase when enlarged promotional expenses. The purpose of the description in this paper is to discuss the hypothesis of economic phenomena, especially on the behavior and function of the company's revenue with the cost of sale (in this case the cost of advertising). The methodology used is through the approach of econometrics at the company's plant landscaping and regression analysis (linear) with SPSS method. From the discussion, we concluded among other things, income / revenue are highly dependent on spending promotional / advertising. Therefore if the company will still generate the maximum benefit it is necessary expenses advertising costs.
Kajian Konsep Perancangan Lanskap Green Belt Waduk Batujai Kabupaten Lombok Tengah, Provinsi Nusa Tenggara Barat (Concept Studies of Landscape Design of Green Belt Batujai Reservoir, Central Lombok Regency,West Nusa Tenggara) Rustam Hakim Manan
Seminar Nasional Kota Berkelanjutan 2018: Prosiding Seminar Nasional Kota Berkelanjutan
Publisher : Fakultas Arsitektur Lanskap dan Teknologi Lingkungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/psnkb.v1i1.2904

Abstract

Kota Praya sebagai ibukota Kabupaten Lombok Tengah sampai saat ini hanya mempunyai ruang terbuka hijau publik seluas 1.406,10 ha atau 6,69% dari luas Kota Praya. Pengembangan RTH dilakukan salah satunya adalah dengan mengembangkan green belt atau sabuk hijau yang merupakan RTH publik. Sabuk hijau berfungsi sebagai daerah penyangga dan untuk membatasi perkembangan suatu penggunaan lahan (batas kota, pemisah kawasan). Dalam rangka meningkatkan fungsi green belt di Waduk Batujai, perlu dilakukan upaya pengembangan RTH dalam rangka peningkatan kuantitas dan kualitas RTH di Kota Praya. Konsep perancangan lanskap di Green Belt Waduk Batujai ini diharapkan menjadi dasar pelaksanaan pengembang. Pendekatan yang dilakukan dalam metodelogi penyusunan konsep perancangan lanskapdititik beratkan pada pendekatan spasial. Penyusunan konsep dilakukan dalam dua tahap, yaitu tahap studi literatur dan tahap studi lapang. Hasil dari penyusunan ini adalah Konsep Perancangan LanskapGreen Belt Waduk Batujai di Kabupaten Lombok Tengan Nusa tenggara Barat, yang nantinya akan menjadi landasan bagi perancangan desain tahap selanjutnya.Kata Kunci: fungsi green belt, konsep perancangan
ANALISIS TERHADAP TINGKAT REVENUE PERUSAHAAN PRODUSEN TANAMAN HIAS TERHADAP PENGELUARAN BIAYA PROMOSI SEBAGAI BAGIAN DARI SISTEM PENJUALAN PRODUKNYA Rustam Hakim Manan
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Vol. 1 No. 1 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.569 KB) | DOI: 10.25105/pdk.v1i1.432

Abstract

Enterprises producers of ornamental plants mostly in the form of UKM that has not been touched by the thought of utilizing advertising as a means of promotion merchandise. A phenomenon that perceives that the cost of advertising spending for the promotion, will bring revenue burden for entrepreneurs producers of ornamental plants. Therefore, the author tries to see how the level of income of a company producer of the promotional expenses. Data obtained books adapted by Carter Hill, William Griffiths, George Judge, in the book Undergraduate Econometrics, John Willey & Sons Inc., New York, 1988. The data are taken as many as 15 pieces with variable between the levels of income/revenue expenditure promotional costs. That is the level of income is influenced by promotional expenses. Thus the dependent variable (Y) is the income and promotion expenses (X). This paper will attempt to provide an analysis of the level of revenue company producers of ornamental plants against promotion expenses as part of the system sales of its products. The assumption is estimated that revenue will increase when enlarged promotional expenses. The purpose of the description in this paper is to discuss the hypothesis of economic phenomena, especially on the behavior and function of the company's revenue with the cost of sale (in this case the cost of advertising). The methodology used is through the approach of econometrics at the company's plant landscaping and regression analysis (linear) with SPSS method. From the discussion, we concluded among other things, income / revenue are highly dependent on spending promotional / advertising. Therefore if the company will still generate the maximum benefit it is necessary expenses advertising costs.
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