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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Novita Sari Manek
Universitas Surabaya
Education

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PENGARUH CREDIT CARD, WINDOW DISPLAY, DISCOUNT DAN FREE PRODUCT TERHADAP PERILAKU IMPULSIVE BUYING DI MATAHARI DEPARTMENT STORE TUNJUNGAN PLAZA SURABAYA Manek, Novita Sari
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 3, No 2 (2014): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh credit card, window display, discount dan free product terhadap perilaku impulsive buying di Matahari Department Store Tunjungan Plaza Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh discount dan free product terhadap perilaku impulsive buying di Matahari Tunjungan Plaza Surabaya. Sedangkan pengaruh credit card dan window display terhadap perilaku impulsive buying tidak terbukti.
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