Jufriadi Jufriadi
Universitas Islam Negeri Alauddin Makassar

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THE EFFECT OF FINANCIAL LITERATURE, MOTIVATION, AND RISK ON INVESTMENT IN INDONESIA THROUGH THE IMPACT OF COVID-19 AS INTERVENING VARIABLES Jufriadi Jufriadi
JICSA : Journal of Islamic Civilization in Southeast Asian Vol 10 No 1 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jicsa.v10i1.22043

Abstract

This study aims to determine the effect of financial literacy, motivation, and risk on investment in Indonesia through the impact of covid-19 as an intervening variable. This research is a descriptive study that tries to explain the effect of each variable based on references and previous research results. In general, based on the theory and the results of previous research, it shows that financial literacy and motivation greatly affect the desire to invest in Indonesia as well as the risk that does not affect investment because it is a factor that must be anticipated by economic actors. However, the impact of COVID-19 has caused investment in Indonesia to be greatly affected.
Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Aparatur Sipil Negara Pada Kantor Universitas Islam Negeri Alauddin Makassar Jufriadi
Journal of Management Science (JMS) Vol. 2 No. 2 (2021): Juli - Desember
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v2i2.418

Abstract

On Going
COMMUNICATION STRATEGY IN MARKETING 5.0 ON PURCHASE DECISION IN THE MARKETPLACE TOKOPEDIA Imaduddin Imaduddin; Jufriadi Jufriadi; Muhammad Syafii Basalamah; Amir Mahmud
JICSA : Journal of Islamic Civilization in Southeast Asian Vol 11 No 2 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jicsa.v11i2.32185

Abstract

This research aims is to find out the effect of communication and marketing 5.0 strategies on purchase decisions in the Tokopedia marketplace. This study uses quantitative research with a total of 88 respondents with predetermined criteria. Data analysis was performed using multiple linear regression analysis processed with SPSS. Based on the results of the research conducted, it shows that the communication strategy has no effect on purchase decisions and Marketing 5.0 has an influence on Purchase Decisions.