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All Journal Jurnal Ilmu Manajemen (JIM)
Dicky Anugrah Samudro
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Kualitas Layanan Elektronik, Presepsi Kemudahan, dan Kualitas Informasi terhadap Niat Pembelian Online Streaming Musik Spotify Dicky Anugrah Samudro; Widyastuti Widyastuti
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.164 KB) | DOI: 10.26740/jim.v8n3.p968-980

Abstract

This study aims to the determinant effect of e-service quality, perceived ease of use, and information quality toward online purchase intention to paid digital streaming music Spotify. This research uses quantitative data. The sampling technique used is non-probability sampling with the type of judgmental sampling. In this study, the respondent is free service users streaming music Spotify access with smartphone, the sample used was 220 respondents. Data is processed using multiple linear regression. The results of this study indicate that e-service quality significantly affects online purchase intention, perceived ease of use significant effect on online purchase intention, and information quality significant effect toward online purchase intention.
Co-Authors Widyastuti