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Satrio Mangkunegoro
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BALANCED SCORECARD IMPLEMENTATION as a MEASUREMENT of THE UB HOTEL PERFORMANCE ASSESSMENT Satrio Mangkunegoro; Helmy Adam
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Assessment using the Balanced Scorecard (BSC) method is effective and efficient for the UB Hotel at this time. BSC has a distinctive feature because this methods does not only consider the financial perspective to achieve their vision and mission, but also consider other perspectives such as customer perspective, internal business process perspective, and learning and growth perspective. The result of this research object is expected to make evaluation of the hotel easy. Keywords: Balanced scorecard, financial perspective, customer perspective, internal business perspective, learning and growth perspective.
BALANCED SCORECARD IMPLEMENTATION as a MEASUREMENT of THE UB HOTEL PERFORMANCE ASSESSMENT Mangkunegoro, Satrio; Adam, Helmy
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Assessment using the Balanced Scorecard (BSC) method is effective and efficient for the UB Hotel at this time. BSC has a distinctive feature because this methods does not only consider the financial perspective to achieve their vision and mission, but also consider other perspectives such as customer perspective, internal business process perspective, and learning and growth perspective. The result of this research object is expected to make evaluation of the hotel easy. Keywords: Balanced scorecard, financial perspective, customer perspective, internal business perspective, learning and growth perspective.
Co-Authors Helmy Adam