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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI IJEFSD
Tirza Mantik
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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THE EFFECT OF BRAND AWARENESS AND BRAND TRUST ON CONSUMERS SPORTSWEAR BRAND EXTENSION ATTITUDE AT THE HILL FITNESS CENTER MANADO Mantik, Tirza
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 1, No 4 (2013): Jurnal EMBA, HAL 1054 - 1164
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.354 KB) | DOI: 10.35794/emba.1.4.2013.2870

Abstract

Brand is the name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers. To introduce a product to the public, company should make a strong brand to increase the consumers’ attitude of sportswear. In order to support an ad in providing information and attract the attention of the public, a company will use brand awareness and brand trust. Research objectives are to analyse the effect of brand awareness and brand trust on consumers’ sportswear brand extension attitude. This research used quantitative analyze by using questionnaires and used Multiple Regression analyze. The population observed is people who are member at The Hill Fitness Center Swissbell Hotel Manado with sample as many as 60 respondents. Results and conclusions show that brand awareness and brand trust have significant effect on brand extension attitude while in the case of simultaneous effect. Brand awareness has a significant partial effect on consumers brand extension attitude while brand trust has no significant partial effect on consumers brand extension attitude and to analyse the simultaneously and partially effect on consumers brand extension attitude, it is better to use brand awareness as a variable to measure consumers sportswear brand extension attitude. However, the analysis result has no proof to show the effect of brand awareness and brand trust on consumers brand extension attitude. Keywords: brand awareness, brand trust, consumers brand extension attitude
Financial Performance Analysis in Measurement of Bank Soundness Level (Study At PT. Bank Sulutgo 2016-2020 Period). Mantik, Tirza; Karamoy, Herman; Mangantar, Maryam
International Journal on Economics, Finance and Sustainable Development Vol. 3 No. 10 (2021): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v3i10.2229

Abstract

This study aims to analyze financial performance in measuring bank soundness as measured using the RGEC (Risk Profile, Good Corporate Governance, Earnings, Capital) method at PT. Bank SulutGo period 2016 - 2020. The data analysis method in this study is descriptive analysis with a quantitative approach. The results showed that the Bank's Health Level based on the risk profile factor showed that the bank's NPL was below 2% which was predicated as very healthy, and the LDR was predicated as unhealthy. The Good Corporate Governance factor shows that the bank gets a healthy predicate. The earnings factor shows that the bank's ROA is more than 1.5% which is predicated as very healthy and the bank's NIM is more than 3% which is predicated as very healthy.
Co-Authors Herman Karamoy Maryam Mangantar