<![CDATA[Seeing the ever increasing number of visits, Jemur Island is one of the potential objects that can be developed in Rokan Hilir Regency. Marketing strategies are needed to increase the number of visitors and the competitiveness of tourism products in the market. To increase the number of visitors, and introduce it to the wider community, an appropriate marketing communication strategy is needed by the local government. The purpose of this study was to determine how the form of advertising (advertising) carried out by the tourism office of Rokan Hilir Regency in promoting the Jemur Island Tourism Object.This type of research is field research that directly goes to the research location. This research is qualitative in nature of giving (descriptive) to tell the real things in the field. T he locationof this research was conducted in the tourist attraction of Pulau Jemur, Rokan Hilir Regency. Thesubjects of this research are the Head of the Rokan Hilir Regency Tourism Office, the PublicRelations section of the Tourism Office and other employees because in these sections and positions policies are made and implemented for the development of the island of tourism objects. The object ofresearch is the Marketing Communication Strategy of the Rokan Hilir Regency Tourism Office inincreasing the number of visits to the Jemur Island Tourism Object. Data collection techniques using observation, interviews and documentation. In the data analysis process, researchers used aninteractive analysis model. Miles and Huberman's interactive analysis model consists of four components, namely (1) data collection (2) data reduction, (3) data presentation, and (4) drawing conclusions.The results showed that the advertisements carried out by the Department of Culture,Tourism, Youth and Sports of Rokan Hilir Regency on Jemur Island with the installation of billboards in an easily visible place, in addition to electronic media such as television was implemented. Sales promotion for Pulau Jemur is by going straight to the barge fire event. In the application of personal selling, namely creating outdoor exhibitions or solo exhibitions. In the implementation of public relations, cooperation with the mass media, including: television stations, magazines and collaborating with other parties in the development and management of tourist objects. Direct marketing is carried out by means of direct introduction, bringing media to the Jemur Island area which is provided with lodging, consumption, transportation facilities for the purpose of publication. Keywords: Marketing Communication Strategy, Rokan Hilir Regency Tourism Office, Jemur Island TourismObject]]>
