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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Halimatussakdiah Halimatussakdiah
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
Economics, Econometrics & Finance

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PENGARUH EASE OF USE DAN TRUST TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA APLIKASI BELANJA ONLINE SHOPEE DI ACEH Syarifah Diansari; Halimatussakdiah Halimatussakdiah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 4 (2021): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i4.18067

Abstract

The purpose of this study is to find out the effect of Ease of Use and Trust towards Repurchase Intention mediated by E-Satisfaction. The society of Aceh Province who had done the purchase on Shopee application for at least twice were used as population. The sample in this study consisted of 300 samples. The sampling technique used Non Probability Sampling and the type of sampling was Purposive Sampling. Data collected in this study were using questionnaire. The Structural Equation Modeling (SEM) was used on analytical method to determine the effect of variables involved. The result shows that ease of use has a significant effect on e-satisfaction, trust has a significant effect on e-satisfaction, ease of use has no significant effect on repurchase intention, trust has a significant effect on repurchase intention, e-satisfaction has a significant effect on repurchase intention, e-satisfaction mediates the effect of ease of use on repurchase intention, and e-satisfaction mediates the effect of trust on repurchase intention.
PENGARUH CITRA MEREK DAN NILAI YANG DIRASAKAN TERHADAP NIAT BELI YANG DIMEDIASI OLEH KEPERCAYAAN PADA PENGGUNA LAYANAN PEMESANAN HOTEL ONLINE DI KOTA BANDA ACEH Sayid Muhammad Khalis; Halimatussakdiah Halimatussakdiah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.15543

Abstract

Abstract: This study aims to measure the effect of brand image and perceived value on purchase intentions mediated by trust in online hotel booking service users in Banda Aceh City. The population in this study were all users of online hotel booking services in Banda Aceh City. The sample is chosen by multiplying the number of indicators by the numbers 5 to 10. In this study there were 17 indicators of all the variables to be tested. Therefore, the sample that must be used in this study must range from 85 to 170 samples. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved. Based on the results of HLM analysis, it indicates that brand image influences trust, perceived value influences trust, brand image does not influence purchase intention, perceived value influences purchase intention, trust influences purchase intention, trust mediates the influence of brand image on purchase intention and trust mediate the effect of perceived value on purchase intentions on users of online hotel booking services in Banda Aceh City.    Keywords: Brand image, perceived value, trust, purchase intention A
Co-Authors Sayid Muhammad Khalis Syarifah Diansari