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PENGARUH PROMOTIONAL TOOLS TERHADAP CONSUMER BUYING BEHAVIOR DI PASAR RITEL PADA PELANGGAN SUZUYA MALL KOTA BANDA ACEH Muhammad Zaki Mubarak; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Abstract: This study aims to measure the Effect of Promotional Tools on Consumer Buying Behavior in Retail Markets at Customers of Suzuya Mall, Banda Aceh City. The samples used in this study were people who had shopped at the Suzuya mall in Banda Aceh, totaling 140 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used was purposive sampling. The method of analysis of data testing and analysis is done by using version 22 of the SPSS (Statistical Package for Social Science) device with multiple regression formulations. The results of this research show that Coupon has a significant positive effect on Consumer Buying Behavior, then Price Discount has a significant positive effect on Consumer Buying Behavior, then Free Sample has a significant positive effect on Consumer Buying Behavior, and Buy One Get One Free has a significant positive effect on Consumer Buying Behavior.Keywords: Promotional Tools, Coupon, Price Discount, Free Sample, Buy One Get One Free, Consumer Buying Behavior.

PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12412

This study aims to measure the influence of Airline Image and Word of Mouth on Purchase Intention on Lion Air users in Banda Aceh City. The sample used in this study amounted to 129 respondents. The equipment in collecting data in this study used questionnaires that were distributed manually and Google Form. The technique used in sampling was purposive sampling. In this study. Multiple Linear Regression method were used as an analytical method to see the influence of all the variables involved. Based on the regression results, it indicates that Airline Image has a positive effect on Purchase Intention, Word of Mouth has a positive effect on Purchase Intention, and Airline Image and Word of Mouth have a simultaneous effect on Purchase Intention.

PENGARUH PLAYFULNESS, GOOD PRICE FOR MONEY & IMBALAN TERHADAP NIAT PEMBELIAN DIDALAM APLIKASI DENGAN MOBILE GAME LOYALTY SEBAGAI PEMEDIASI PADA PENGGUNA APLIKASI GAME MOBILE LEGENDS DI BANDA ACEH Muhammad Zasqi Anbiya; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16372

This study aims to measure the role of Playfulness, Good Price for Money, Rewards and Mobile Game Loyalty towards Intention to Purchase in Applications for mobile Legends online mobile game application users in Banda Aceh. The sample used in this study is the user of the online mobile game application Mobile Legends in Banda Aceh, amounting to 200 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is convenience sampling. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved.Based on the HLM results, it indicates that Playfulness has a positive effect on Intention Purchases in the Application, Good Price for Money has a positive effect on Intention Purchases in the Application, Rewards has a positive effect on Intention Purchases in the Application, Playfulness has a positive effect on Mobile Game Loyalty, Good Price for Money has a negative effect to Mobile Game Loyalty, Rewards have a positive effect on Mobile Game Loyalty, Mobile Game Loyalty has a positive effect on Intention to Purchase in the Application, Mobile Game Loyalty partially mediates the Playfulness relationship to Purchase Intention in the Application, Mobile Game Loyalty fully mediates the Good Price for Money relationship Intention to Purchase in the Application and Mobile Game Loyalty partially mediates the relationship of Rewards to the Intention to Purchase in the Application.Penelitian ini bertujuan untuk mengukur peranan Playfulness, Good Price for Money, Imbalan dan Mobile Game Loyalty terhadap Niat Pembelian didalam Aplikasi pada pengguna aplikasi game mobile online Mobile Legends di Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah pengguna aplikasi game mobile online Mobile Legends di Banda Aceh yang berjumlah 200 responden. Peralatan pengumpulan data yang digunakan pada penelitian ini adalah kuesioner. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Hierarchical Linear Modelling (HLM) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat. Berdasarkan hasil HLM, mengindikasikan bahwa Playfulness berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Good Price for Money berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Imbalan berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Playfulness berpengaruh positif terhadap Mobile Game Loyalty, Good Price for Money berpengaruh negatif terhadap Mobile Game Loyalty, Imbalan berpengaruh positif terhadap Mobile Game Loyalty, Mobile Game Loyalty berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Mobile Game Loyalty memediasi secara parsial hubungan Playfulness terhadap Niat Pembelian didalam Aplikasi, Mobile Game Loyalty memediasi secara penuh hubungan Good Price for Money terhadap Niat Pembelian didalam Aplikasi dan Mobile Game Loyalty memediasi secara parsial hubungan Imbalan terhadap Niat Pembelian didalam Aplikasi.

PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This Study Aims To Measure The Influence Of Airline Image And Word Of Mouth On Purchase Intention On Lion Air Users In Banda Aceh City. The Sample Used In This Study Amounted To 129 Respondents. The Equipment In Collecting Data In This Study Used Questionnaires That Were Distributed Manually And Google Form. The Technique Used In Sampling Was Purposive Sampling. In This Study. Multiple Linear Regression Method Were Used As An Analytical Method To See The Influence Of All The Variables Involved. Based On The Regression Results, It Indicates That Airline Image Has A Positive Effect On Purchase Intention, Word Of Mouth Has A Positive Effect On Purchase Intention, And Airline Image And Word Of Mouth Have A Simultaneous Effect On Purchase Intention.

PENGARUH SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSMENT DALAM MENINGKATKAN PURCHASE INTENTION YANG DIMEDIASI OLEH COSTUMER TRUST PADA ONLINE SHOP SHOPEE DI KOTA BANDA ACEH Dinah Mahirah; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.19921

The purpose of this study was to analyze the effect of social media marketing, celebrity endorsements, and customer trust on purchase intentions at Shopee's online store. The type of research used is quantitative research. The target population of this study is domiciled in Banda Aceh City and is a consumer of Shoppe and has shopped for products from Shopee at least twice. The sample taken in this study amounted to 150. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the AMOS statistical software package for hypothesis testing.The results show that social media marketing has a role that can have a positive and significant influence on purchase intentions at shopee online stores. With celebrity support, of course, it also has a positive and significant influence on purchase intentions at shopee online stores and celebrity support has a positive and significant effect on customer trust in shopee online stores. consumers or customer trust has a positive and significant influence on purchase intentions at Shopee online stores.Social media marketing and customer trust have a very large influence on purchase intentions at Shopee online stores and have an important influence on purchase intentions mediated by customer trust in Shopee online stores in addition to endorsement parties also have an influence on celebrity purchases. on the Shopee online store.

PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP MINAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PENGGUNA APLIKASI MAXIM DI BANDA ACEH Hafiz Arief Virulian; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 1 (2023): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i1.19855

This study aims to examine the effect of Price and Service Quality on Repurchase Interest mediated by Customer Satisfaction on Maxim application users in Banda Aceh. The sampling method in this study used purposive sampling with 105 respondents. Methods of Analysis using Path Analysis method or Path Analysis to determine the effect of all the variables involved. The results showed that Price and Service Quality had a positive and significant effect on Repurchase Interest and Customer Satisfaction had a positive and insignificant effect on Repurchase Interest. Furthermore, Customer Satisfaction does not have a partial mediation relationship between Price and Service Quality on Repurchase Interest.

PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TIKTOK SHOP DI BANDA ACEH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Atika Mardhiyah Simamora; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.25671

This study aims to see the effect of perceived ease of use, and perceived risk on Tiktok Shop consumers in Banda Aceh with Trust as a mediating variable. The sample used in this study was the Banda Aceh community who had made a purchase at the Tiktok Shop at least once, totaling 210 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used was purposive sampling technique. The analytical method used is Structural Equation Modeling (SEM). Based on the results of the SEM analysis, it was identified that perceived ease of use did not affect trust in Tiktok Shop consumers in Banda Aceh, perceived risk influences trust in Tiktok Shop consumers in Banda Aceh, perceived ease of use did not affect purchasing decisions in Tiktok Shop consumers in Banda Aceh, perceived risk influences purchasing decisions in Tiktok Shop consumers in Banda Aceh, trust influences purchasing decisions in Tiktok shop consumers in Banda Aceh, there is no effect of perceived ease of use on purchasing decisions with trust as a mediating variable on Tiktok Shop consumers in Banda Aceh and there is influence perceived of risk on purchasing decisions with trust as a mediating variable for Tiktok Shop consumers in Banda Aceh.

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