Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Jauza Nabila Syaeful, Sulaiman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH UPAYA PEMASARAN MEDIA SOSIAL TERHADAP TANGGAPAN KONSUMEN YANG DIMEDIASI EKUITAS MEREK PADA PENGGUNA PRODUK MINISO DI KOTA BANDA ACEH Jauza Nabila Syaeful, Sulaiman
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 4 (2018): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v3i4.9065

Abstract

This study aims to examine the effect of Social Media Marketing Efforts on Consumer Response mediated by Brand Equity to MINISO consumer in Banda Aceh. Sampling method on this research using Purposive Sampling with samples of 155 respondents. The results of this study indicate that the variables of Social Media Marketing Effort and Brand Equity have a significant effect on Consumer Response. Furthermore, Brand equity variables mediate partially between the Social Media Marketing Efforts on Consumer Response.
Co-Authors