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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Dara Adelina, M. Ridha Siregar
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI PEMEDIASI PADA KONSUMEN RESTORAN CANAI MAMAK KL DI BANDA ACEH Dara Adelina, M. Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i1.9083

Abstract

Abstact: This study aims to measure the effect of sevice quality to  Loyalty  with satisvation as mediating variable. The sample used in this restorant canai mamak KL Banda Aceh is totaling 103 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Purposive Sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved. Based on the results of the HLM analysis indicated that service quality positively influence Loyalty, service quality positively influence satisvaction, satisvaction positively influence Loyalty and satisvaction mediate the relationship between Service Quality and Loyalty.Keywords:  Service quality, Loyalty, Satisvaction , Hierarchical Linear Modelling
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