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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Syarifah Evi Zuhra
Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Syiah Kuala
Economics, Econometrics & Finance

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PENGARUH NILAI BELANJA HEDONIS DAN UTILITARIAN TERHADAP LOYALITAS DESTINASI WISATA DENGAN KEPUASAN BELANJA SECARA KESELURUHAN SEBAGAI VARIABEL MEDIASI PADA DESTINASI WISATA KOTA SABANG Irbahani Sarmina, Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 1 (2016): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.407 KB) | DOI: 10.24815/jimen.v1i1.65

Abstract

The aims of this study are to investigate the effect of hedonic shopping value and utilitarian shopping value on destination loyalty with overall shopping satisfaction as mediation variable. Tourist of travel destination in Sabang city is taken as sample in this study. The method of this study’s non-probability technique. Hierarchical Linear Modeling methods of analysis are used to determine influence of the variables involved. The result of this study indicates that hedonis shopping value have positive effect on destination loyalty, utilitarian shopping value have positive effect on destination loyalty, hedonic shopping value and utilitarian shopping value have positive effect on destination loyalty with overall shopping satisfaction as mediation variable. In addition obtained results that overall shopping satisfaction has partial mediated the effect of hedonic shopping value to destination loyalty and overall shopping satisfaction has partial mediated the effect of utilitarian shopping value to destination loyalty.Keyword: Hedonic Shopping Value, Utilitarian Shopping Value,Overall Shopping Satisfaction, Destination Loyalty
PENGARUH DIGITAL SIGNAGE TERHADAP PERILAKU KONSUMEN DENGAN AFEK POSITIF SEBAGAI VARIABEL MEDIASI PADA SUZUYA MALL SEUTUI DI KOTA BANDA ACEH Nanda Sulfia Putri, Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.185 KB) | DOI: 10.24815/jimen.v2i1.1903

Abstract

This research aims to ascertain the impact of digital signage toward consumer behavior. The sample used in this study are the custumers of Suzuya Mall Banda Aceh. The used research method utilized questionnaires as the research instrument. The amount of questionnaires that had been analyzed were 100 questionnaires. Non probability sampling system had been used for sampling tehnique. This tehnique used to the unknown element profitability within the population that was selected as the sample. Partial Least Square was also as analysis method to ascertain the impact from involved variables. The results showed that, (1) The Digital Signage significantly takes effect to Consumer Behavior, (2) Digital Signage significantly takes effect to Positive Affect, (3) the Positive Affect significantly takes effect to Consumer Behavior, (4) The Digital Signage significantly takes effect to Consumer Behavior mediated by Positive Affect as mediation variable. Keyword: Digital Signage, Consumer Behavior, Positive Affect 
PENGARUH REPUTASI DAN KUALITAS INFORMASI YANG DIMEDIASI OLEH KEPERCAYAAN TERHADAP MINAT BELI PADA PENGGUNA SHOPEE DI KOTA BANDA ACEH Rizqullah Rizqullah; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 4 (2021): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i4.18416

Abstract

This study aims to measure the effect of Reputation and Quality Information on Purchase Intention mediated by Trust at Shopee‟s buyers in Banda Aceh City. The sample used in this study were customers of Shopee in Banda Aceh City, amounting to 150 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used is nonprobability sampling and purposive sampling. Hierarchical Linear Modelling (HLM) is used as an analytical method to determine the effect of the variables involved. Based on the results of HLM that reputation has a significant effect on trust, Quality information has a significant effect on trust, Reputation has a significant effect on purchase intention, Quality information has a significant effect on purchase intention, Trust has a significant effect on purchase intention, Trust mediates the effect of reputation on purchase intention and trust mediates the effect of quality information on purchase intemtion
PENGARUH IKLAN TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK PADA PENGGUNA SCARLETT WHITENING Raihanum Putri; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 1 (2023): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i1.23489

Abstract

This study aims to measures the Effect of Advertisement on Brand Loyalty mediated by Customer Engagement and Brand Trust to Scarlett Whitening Users. The sample used in this study was the users of Scarlett Whitening, amounting to 210 respondents. The sampling technique used is purposive sampling. Structural Equation Modeling (SEM) was used as an analytical method to determine the effect between the variables involved. Based on the result of the SEM analysis, it was identified that advertisement affect brand loyalty, advertisement affect customer engagaement, advertisement affect brand loyalty, customer engagement affect brand loyalty, brand trust affect brand loyalty, customer angagement partially mediates the affect of advertisement on brand loyalty, and brand trust partially mediates the effect of iklan to brand loyalty.
Co-Authors Raihanum Putri Rizqullah Rizqullah