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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Sri Rahmi, Rizki Amalia
manajemen universitas
Economics, Econometrics & Finance

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PENGARUH E-WOM TERHADAP CITRA PERUSAHAAN DAN DAMPAKNYA TERHADAP NIAT BELI KONSUMEN PADA SITUS ONLINE SHOPEE. ID Sri Rahmi, Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.943 KB) | DOI: 10.24815/jimen.v3i2.7124

Abstract

Abstract: This study aims to determine the effect of electronic word of mouth on corporate image and its impact on purchase intention. The sampling technique used is accidential sampling, with a sample of 100 respondentd. Analytical techniques in this study using path analysis and the sobel. The result showed that electronic word of mouth has a significant effect on corporate image and its impact on purchase intention.Keywords: Electronic Word of Mouth, Corporate Image And Buying Intention.
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