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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Rizki Amalia
Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH AUTHENTIC ATMOSPHERICS TERHADAP BEHAVIORAL INTENTION DENGAN POSITIVE EMOTION DAN CUSTOMER EXPERIENCE SEBAGAI VARIABEL MEDIASI PADA GALERI KOPI INDONESIA DI ACEH TENGAH Khafijas Aprianti; Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 1 (2022): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i1.18854

Abstract

This study aims to determine the effect of Authentic Atmospherics on Behavioral Intention mediated by Positive Emotion and Customer Experience on visitors to the Indonesian Coffee Gallery in Central Aceh. The sample used in this study was 150 visitors who were selected through non-probability sampling technique. Data collected through questionnaires and analyzed using Partial Least Square (PLS). The results of the analysis show that Authentic Atmospherics has an effect on Behavioral Intention, Authentic Atmospherics has an effect on Positive Emotion, Authentic Atmospherics has an effect on Customer Experience, Positive Emotion has an effect on Behavioral Intention, Customer Experience has an effect on Behavioral Intention, Positive emotional as a mediating variable with Authentic Atmoshpherics having an effect on Behavioral Intention, Customer Experience as mediating variables with Authentic Atmospherics affect Behavioral Intention.
PENGARUH PERILAKU HEDONIC SHOPPING MOTIVATION TERHADAP COMPULSIVE BUYING PADA WANITA DI BANDA ACEH YANG MELAKUKAN PEMBELIAN SECARA ONLINE Muhammad Wahyu Santoso; Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 4 (2020): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i4.15943

Abstract

The study is to know about the effect from hedonic shopping motivation on compulsive buying behavior in women in Banda Aceh who make online purchases. The sample used in this study was 150 women who had made online purchases in Banda Aceh. The data’s tools which used for this srudy were questionnaires distributed through Google forms. The technique of sampling is Non-probability Sampling, which’s a sampling technique that does not provide random chance. Multiple linear regression (Multiple Linear Regression) used for analysis method to describe the effect from all variables involved.The independent variable show us the result variables Relaxation Shopping and Idea Shopping had significant effect and positive (sig 0.05) on Compulsive Buying. While Adventure Shopping and Value Shopping are not significant (sig 0.05) against Compulsive Buying with a regression coefficient of Relaxation Shopping (X1) 0.205, Idea Shopping (X2) 0.271, Adventure Shopping (X3) 0.189, and Value Shopping (X4)0.145.
How Perceived Security Influences Continuance Intention to Use Mobile Wallet Cut Aprilia; Rizki Amalia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 2 (2022): December (in progress)
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i2.30083

Abstract

This study's primary goal is to examine the effect of perceived security on mobile wallet users’ continuance intention using the Cognitive Model. A survey was conducted, and 230 responses from mobile wallet users were collected through the distribution of online-questionnaire. The data was analyzed using Partial Least Square- Structural Equation Model (PLS-SEM). This study revealed that perceived security directly correlates with satisfaction and attitude but not with users’ continuance intention. However, perceived safety still has a critical role in users’ decision to continue using the mobile wallet since this study found that satisfaction and attitude lead to users’ continuance intention. Moreover, happiness is also the predictor of users’ perspectives.
PENGARUH ONLINE ADVERTISING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH FLOW EXPERIENCE DAN ADVERTISING VALUE PADA PRODUK SMARTPHONE VIVO Puji Rahayu; Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.20035

Abstract

This study aims to measure the effect of online advertising on purchase intention interestmediated by flow experience and advertising value on Vivo smartphone products in the city ofTakengon. The sample used in this study was Vivo smartphone users, totaling 200 respondents.Data collection equipment used in this study is a questionnaire. The sampling technique used ispurposive sampling. Structural Equation Modelling (SEM) is used as an analytical method todetermine the effect between the variables involved. Based on the results of SEM analysis identifiedthat online advertising has a positive effect on purchase intention, online advertising has a positiveeffect on flow experience, online advertising has a positive effect on advertising value, flowexperience has a positive effect on purchase intention, advertising value has a positive effect onpurchase intention, flow experience can mediate the relationship between online advertising andpurchase intention, and advertising value can mediate the relationship bertween online advertisingand purchase intention.
Co-Authors Cut Aprilia Khafijas Aprianti Muhammad Wahyu Santoso Puji Rahayu