Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Mulia Ulfa, Sorayanti Utami
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KREDIBILITAS MEREK TERHADAP NIAT BELI KONSUMEN DENGAN VARIABEL DECISION CONVENIENCE SEBAGAI PEMEDIASI PADA MASKAPAI PENERBANGAN AIRASIA DI BANDA ACEH Mulia Ulfa, Sorayanti Utami
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.812 KB) | DOI: 10.24815/jimen.v2i3.3547

Abstract

This study aims to determine the effect of brand credibility on consumer purchase intentions with variables decision convenience as mediators. The sample used in this study is 100 respondents who are customers of AirAsia airline Banda Aceh. Purposive Sampling is used as a sampling technique. Hierarcichal Linear Modeling (HLM) analysis method is used as an analytical method to determine the effect of the variables involved. The results of this study indicate that brand credibility has significant effect on purchase intention. In addition, the results obtained that the decision convenience variables partially influence the brand credibility to purchase intentions. The higher perceived brand credibility, the higher the decision convenience, the stronger the purchasing intention of the consumer.Keyword : Brand Credibility, Purchase Intention, Decision Convenience,  AirAsia
Co-Authors