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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Inovasi
Permana Honneyta Lubis
Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH DISKON HARGA TERHADAP PURCHASES INTENTIONS YANG DIMEDIASI OLEH KEPERCAYAAN KONSUMEN DALAM PEMBELIAN SEPATU OLAH RAGA SECARA ONLINE DI KOTA BANDA ACEH Muhammad Deza; Permana Honneyta Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 2 (2020): Mei
Publisher : Departemen Manajemen

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Abstract

This study aims to determine the effect of price discounts on the intention to buy sports shoes online that are mediated by trust. This research was conducted in Banda Aceh City. The study population was all teenage consumers aged 18-21 who were domiciled in the city of Banda Aceh and had purchased sports shoes online. whose numbers cannot be known with certainty. The sample size is set at 150 teenagers. Data collection is done by distributing question sheets (questionnaires). Primary data were analyzed by path analysis with the help of SPSS devices. The results of the study explain that price discounts have a significant effect on increasing adolescent consumer confidence in purchasing sports shoes online in Banda Aceh City. Adolescent trust has a significant effect on the intention to buy sports shoes online in Banda Aceh City. Discounted prices have no significant effect on the purchase intention of sports shoes in Banda Aceh City. Consumer trust can enhance the role of mediating the effect of price discounts on the intention to buy sports shoes online.
PENGARUH DIMENSI INTERNAL TOKO TERHADAP LOYALITAS PELANGGAN (STUDI PADA KEDAI KOPI CUT ZEIN, KUBRA) DI BANDA ACEH M. Satria Sadema; Permana Honneyta Loebis
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.57 KB) | DOI: 10.24815/jmi.v10i2.15995

Abstract

AbstractThis study aims to find out "The Influence of Shop's Internal Dimension on Customer Loyalty (Study at Cut Zein Coffee Shop)". the sample of respondents in this study used criteria, namely the people of Banda Aceh, who visited at least three times in 1 month. To coffee shop cut zein banda aceh. This research method used questionnaire as research instrument. The questionnaires were successfully analyzed as many as 150 questionnaires. Sampling technique used is non probability sampling, this technique is used because profitability of elements in the population to be selected as the sample is not known. Multiple Linear Regression is used as an analytical method to determine the effect of the variables involved. The results showed that the independent variable of Customer Loyalty showed a positive and significant influence (sig 0,05) to Product Quality, Price, Product Range, Employee Performance, Physical Evidence at Coffee Cut Zein in Banda Aceh with regression coefficient value equal to Product Quality (X1) 0,533, Price (X2) 0,597, Product Range 0,237, Employee Performance 0,706, Physical Evidence 0,635. Keywords Product Quality, Price, Product Range, Employee Performance, Physical Evidence, Customer Loyalty
Co-Authors M. Satria Sadema Muhammad Deza