Dwiani Septiana
Balai Bahasa Provinsi Kalimantan Tengah

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Analysis of Appraisal System in News Text “Berebut Vaksin”: A Study of Systemic Functional of Linguistic Andi Indah Yulianti; Dwiani Septiana; Darmawati Majid Rosni
Indonesian Language Education and Literature Vol 7, No 1 (2021)
Publisher : Jurusan Tadris Bahasa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/ileal.v7i1.9048

Abstract

This study aims to describe the type, form, influence, and reasons for the attitude used in the news text. This qualitative descriptive research data comes from the news text on medcom.id entitled "Scrambling for Vaccines." The analysis results show that there are three types of attitudes: affection, judgment, and appreciation. Appraisal items in news texts are classified into several forms of attitude: epithets, attributes, circumstances, modal adjuncts, words, and phrases. This attitude affects the subjectivity of the writer. Furthermore, the analysis results explain that the news writers try to give a fair opinion based on their views, perspectives of informants, and other news regarding the distribution of vaccines. It identifies many forms of negative appreciation and judgment. News writers tend to negatively view vaccine manufacturers, countries globally, the global population, and Indonesian citizens.Penelitian ini bertujuan untuk mendeskripsikan jenis, bentuk, pengaruh, dan alasan attitude yang digunakan dalam teks berita. Data penelitian deskriptif kualitatif ini berasal dari teks berita di medcom.id yang berjudul “Berebut Vaksin”. Hasil analisis menunjukkan bahwa ada tiga jenis attitude: afeksi, penilaian, dan apresiasi. Item apraisal dalam teks berita diklasifikasikan ke dalam beberapa bentuk sikap: epitet, atribut, keadaan, modal adjunct, kata, dan frase. Attitude ini memengaruhi subjektivitas penulis. Selanjutnya, hasil analisis menjelaskan bahwa penulis berita berusaha untuk memberikan pendapat yang adil, berdasarkan pandangan diri, perspektif informan, dan berita lainnya mengenai pendistribusian vaksin. Hal ini mengidentifikasi banyak bentuk apresiasi negatif dan penilaian. Penulis berita cenderung memiliki pandangan negatif terhadap produsen vaksin, negara di dunia, populasi global, dan warga negara Indonesia.
STRATEGI KESANTUNAN BERBAHASA IKLAN GOJEK DAN GRAB Andi Indah Yulianti; Dwiani Septiana; Hasina Fajrin R.
TELAGA BAHASA Vol 9, No 1 (2021): TELAGA BAHASA VOL.9 NO.1 TAHUN 2021
Publisher : Kantor Bahasa Provinsi Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36843/tb.v9i1.252

Abstract

As a business that is engaged in providing services, in its competition, Gojek and Grab cannot be separated from the use of polite language to attract customers. This study aims to determine the form of politeness in the Gojek and Grab commercials. At the same time, the purpose of this study is to describe the form of politeness of the language contained in the Gojek and Grab commercials and find out which of the two big companies are more polite by using the politeness theory of Brown and Levinson, and Leech. This research uses the listening method, and the primary data is taken from Gojek and Grab's latest ad titled GoFood Versi Anak Baru (GojekIndonesia, 2019) and GrabFood Punya 3 Kode yang Bikin Kamu Bahagia. Based on both commercials' analysis, it can be concluded that Grab ads are more polite than Gojek ads. Grab ads are made with utterances that fulfill the politeness maxim and use a positive politeness strategy. Conversely, Gojek Ads use speech that contradicts politeness strategy; that is, speech does not conform to negative politeness strategies by minimizing coercion. In the use of language, the Grab app commercial is polite compared to the Gojek app commercial. However, if it is seen from the possibility of their product promotion's success, Gojek might be superior by showing impoliteness to do polite things.