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All Journal Jurnal Administrasi Bisnis JURNAL EDUCATION AND DEVELOPMENT
Audio Valentino Himawan Marhendra
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ANALISIS DAMPAK KEBIJAKAN PEMBATASAN KUOTA IMPOR SAPI TERHADAP KINERJA PERUSAHAAN (Studi Kasus Pada Pt Great Giant Livestock (GGLC), Lampung Tengah- Lampung) Audio Valentino Himawan Marhendra
Jurnal Administrasi Bisnis Vol 13, No 1 (2014): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.937 KB)

Abstract

This research aims to describe the impact of the policy of cattle import quota launched by the Indonesian government on the performance of companies importing cows, case study is conducted in PT Great Giant Livestock, Central Lampung Lampung. This research is  descriptive  with a qualitative approach. Data collection techniques in this research uses observation and documentation at PT Great Giant Livestock. This research uses three data analysis techniques, data reduction, data presentation and decision-making or verification. The Research Findings show that development policy of cattle import quotas applied by Indonesian government have an impact on the performance of the company PT Great Giant Livestock. The visible impact are reduction of number of imported cattle, cattle sales, facility performance, and human resource performance . All these aspects will ultimately reduce the input advantage or profit of the company. Keyword : Policy, performance, Import, MarketingABSTRAKPenelitian ini bertujuan untuk mendeskripsikan dampak kebijkan kuota impor sapi yang diberlakukan pemerintah Indonesia terhadap kinerja perusahaan-perusahaan pengimpor sapi, salah satunya PT Great Giant Livestock, Lampung Tengah- Lampung. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dalam penelitian ini menggunakan observasi dan dokumentasi pada PT Great Giant Livestock. Penelitian ini menggunakan 3 teknik analisis data yaitu pengumpulan data, penyajian data dan pengambilan keputusan. Hasil Penelitian menyebutkan bahwa kebijkan kuota impor sapi yang diberlakukan pemerintah Indonesia berdampak pada kinerja perusahaan PT Great Giant Livestock. Dampak tersebut terlihat dari pengurangan jumlah sapi impor, pengurangan penjualan sapi, pengurangan kinerja fasilitas, dan penurunan kinerja sumber daya manusia. Semua aspek tersebut pada akhirnya akan mengurangi input keuntungan atau profit dari perusahaan. Kata Kunci : Kebijakan, Kinerja, Impor, Pemasaran
STRENGTHENING MSME RESILIENCE IN THE TOURISM SECTOR: A QUALITATIVE STUDY OF POST-PANDEMIC MARKETING STRATEGIES IN INDONESIAN NON-STAR HOTELS Audio Valentino Himawan Marhendra; Daffa Abrar Nur Fauzan
Jurnal Education and Development Vol 14 No 2 (2026): Vol 14 No 2 Mei 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i2.8036

Abstract

COVID-19 pandemic severely impacted the global hotel industry, profoundly jeopardizing the operational viability and long-term existence of Micro, Small, and Medium Enterprises (MSMEs). Achieving Sustainable Development Goal (SDG) 8, which focuses on promoting Decent Work and Economic Growth, necessitates the protection and reinforcement of these small firms to guarantee the enduring and comprehensive revival of the tourism sector. This study meticulously examines the strategic alterations in marketing methods employed by Fellas Inn Family Guest House, a non-star hotel MSME situated in Malang, Indonesia, as a dynamic response to the unprecedented challenges posed by the post-pandemic landscape. We utilized a rigorous qualitative case study approach to gather in-depth empirical data through comprehensive semi-structured interviews with management and operational staff, complemented by extensive digital observation. The core findings indicate a critical and necessary strategic pivot: the corporation fully discontinued its traditional reliance on price-based marketing in favor of adopting "trust-based marketing," which successfully leveraged enhanced safety and rigorous cleanliness standards as the primary, non-negotiable selling points. Furthermore, the analysis reveals that the primary factor contributing to the successful resurgence of occupancy rates was the sophisticated integration of digital ecosystems, notably the synergistic connection between social media content and Online Travel Agents (OTAs). This research significantly enhances the theoretical comprehension of crisis management within the hospitality sector by demonstrably illustrating how strategic digital transformation and agile adaptation bolster the resilience of MSMEs. The results provide a crucial, replicable model demonstrating how proprietors of non-prestigious hotels can effectively sustain profitable operations and secure market stability in an ever-evolving market environment.
Co-Authors Daffa Abrar Nur Fauzan