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All Journal Jurnal Administrasi Bisnis Journal of Innovation Research and Knowledge
Audio Valentino Himawan Marhendra
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Innovation Research and Knowledge

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THE GENERATIVE AI DISRUPTION: A BIBLIOMETRIC ANALYSIS of ARTIFICIAL INTELLEGENCE TRANSFORMATIVE IMPACT ON HOSPITALITY RESEARCH AND PRACTICE Audio Valentino Himawan Marhendra
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

This study provides a comprehensive bibliometric analysis of Artificial Intelligence's transformative impact on hospitality research. Utilizing 3,993 documents from the Scopus database (2011-2025), we map the field's intellectual structure and evolution. Findings reveal exponential publication growth since 2017 and a structure defined by foundational "Basic Themes" (e.g., machine learning) and peripheral "Niche Themes" (e.g., human studies). Critically, the analysis reveals a conspicuous absence of "Motor Themes," indicating the field, while vibrant, lacks a mature, driving research agenda. This paper charts the field's evolution and proposes a data-driven agenda for future inquiry.
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