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Program Studi Ilmu Komunikasi, Universitas Sumatera Selatan, Palembang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi Balayudha (JIKOBA)

 1 
DAMPAK SOSIAL MASYARAKAT DARI AKTIFITAS PENGEBORAN MINYAK DI LAHAN PERTANIAN Bembi Akbar Serawai; Adli; Muhammad Andri Zuliansyah
Jurnal Ilmu Komunikasi Balayudha Vol. 1 No. 2 (2021): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.373 KB)

Abstract

Land is not only carried out as an economic activity but also as a forum for interaction for village communities. The disorientation of land use results in the narrowing of productive agricultural land and weakens the social values of the community. This study aims to analyze the social impacts that occur in rural communities due to the conversion of agricultural land to oil drilling. The location determination was carried out deliberately in the Musi Banyuasin district which is the center of the activity of converting agricultural land into oil drilling. Determination of informants using Snowball Sampling and analysis is carried out qualitatively. The results show that oil drilling activities have social impacts in the form of increased sensitivity and ease of access to education and health, decreased crime and theft of agricultural production in rural areas, the level of intimacy between communities is getting weaker, and the formation of small bosses who compete with each other as a result of high social mobility.
KOMODIFIKASI DALAM JURNALISME WARGA DI KOMPASIANA.COM (Hubungan Tarik Menarik Antara Kepentingan Media Dan Warga) Uun Auliaus Sakinah; Riska Firmanila; Adli
Jurnal Ilmu Komunikasi Balayudha Vol. 1 No. 2 (2021): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.236 KB)

Abstract

Today's citizen journalism has atracted many people. It can be seen from various Medias flatform that provide space for citizen journalism. Although citizen journalism was born from conventional media, the presence of the internet has made this form growing fastly. One of the most important citizen journalisms in Indonesia is Kompasiana.com which is visited by many people per day. The presence of this citizen journalist is used as a commodification by various parties. The media and society use citizen journalism for their respective interests. The media use the community as a commodification of audiences and workers, on the other hand, the community also uses the media as a forum for self-actualization.
POLA KOMUNIKASI KELOMPOK KOMUNITAS ANGKUTAN AIR PADA BANTARAN SUNGAI MUSI– PALEMBANG Adli; Lovia Evanne; Leti Karmila; Dendi
Jurnal Ilmu Komunikasi Balayudha Vol. 1 No. 2 (2021): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

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Abstract

River transportation in South Sumatra has a very long history. Long before independence, the Musi river flow had become an important part of the economic development journey of the people of South Sumatra. This sector is a medium for social and economic growth for the South Sumatra region. Currently, this transportation is still running as usual although the number continues to decline, but this is still a job opportunity to help the community's economy. This study uses a qualitative method with a descriptive approach to analyze the research results. Sources of information (informants) in this study were business actors involved in river transport communities who were randomly selected to determine the communication patterns of river transport community groups on the banks of the Musi River and useful for researchers in the field of group communication and development communication. The results showed that the communication pattern that occurred in the river transportation community in the form of capital expressed by newcomb where the communicator and the communicant exchanged roles in discussing one focus of the problem. Another finding is that government communication to the river transport community is still in the form of policy socialization and is top-down in nature.
STRATEGI KOMUNIKASI PEMASARAN HOTEL SWARNA DWIPA PALEMBANG PADA MASA PANDEMI COVID - 19 Leti Karmila; Adli; Adi Permana; Dendi Prayoga; Ahmad Baihaqi
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.359

Abstract

Kondisi pandemi Covid-19 membawa dampak yang sangat besar pada penurunan perekonomian masyarakat di Indonesia dan dunia. Pandemi Covid-19 telah merubah banyak hal termasuk kehidupan masyarakat serta para pelaku bisnis salah satunya yakni jasa perhotelan. Hotel Swarna Dwipa merupakan perusahaan yang bergerak di bidang jasa perhotelan dan salah satu hotel yang terkena dampak oleh pandemi Covid-19. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh Hotel Swarna Dwipa dalam meningkatkan minat pengunjung di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dan teknik pengumpulan data melalui wawancara dan dokumentasi. Adapun hasil penelitian ini menunjukkan bahwa komunikasi pemasaran yang dilakukan oleh Hotel Swarna Dwipa di masa pandemi Covid-19 sudah mengacu kepada 4P yaitu Product, Price, Place, dan Promotion. Di masa pandemi Covid-19 Hotel Swarana Dwipa melakukan menerapkan protokol kesehatan sesuai dengan anjuran pemerintah, mengadakan promosi dan melakukan kerjasama dengan berbagai pihak dalam upaya mempromosikan Hotel kepada konsumen guna meningkatkan minat pengunjung.
Co-Authors Acip Rakhmat Adi Permana Ahmad Baihaqi Bembi Akbar Serawai Dendi Diah Triesia Ikromatun Nafsiyah Intan Putri Leti Karmila Leti Karmila Lovia Evanne Meitisari, Nia Muhammad Andri Zuliansyah Nanda Syukerti Raudhatus Sa’adah Riska Firmanila Uun Auliaus Sakinah