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Dendi
Fakultas Ilmu Komunikasi, Universitas Sumatera Selatan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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POLA KOMUNIKASI KELOMPOK KOMUNITAS ANGKUTAN AIR PADA BANTARAN SUNGAI MUSI– PALEMBANG Adli; Lovia Evanne; Leti Karmila; Dendi
Jurnal Ilmu Komunikasi Balayudha Vol. 1 No. 2 (2021): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.02 KB)

Abstract

River transportation in South Sumatra has a very long history. Long before independence, the Musi river flow had become an important part of the economic development journey of the people of South Sumatra. This sector is a medium for social and economic growth for the South Sumatra region. Currently, this transportation is still running as usual although the number continues to decline, but this is still a job opportunity to help the community's economy. This study uses a qualitative method with a descriptive approach to analyze the research results. Sources of information (informants) in this study were business actors involved in river transport communities who were randomly selected to determine the communication patterns of river transport community groups on the banks of the Musi River and useful for researchers in the field of group communication and development communication. The results showed that the communication pattern that occurred in the river transportation community in the form of capital expressed by newcomb where the communicator and the communicant exchanged roles in discussing one focus of the problem. Another finding is that government communication to the river transport community is still in the form of policy socialization and is top-down in nature.
STRATEGI KOMUNIKASI PEMASARAN HOTEL SWARNA DWIPA PALEMBANG PADA MASA PANDEMI COVID - 19 Leti Karmila; Adli; Adi Permana; Dendi Prayoga; Ahmad Baihaqi
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.359

Abstract

Kondisi pandemi Covid-19 membawa dampak yang sangat besar pada penurunan perekonomian masyarakat di Indonesia dan dunia. Pandemi Covid-19 telah merubah banyak hal termasuk kehidupan masyarakat serta para pelaku bisnis salah satunya yakni jasa perhotelan. Hotel Swarna Dwipa merupakan perusahaan yang bergerak di bidang jasa perhotelan dan salah satu hotel yang terkena dampak oleh pandemi Covid-19. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh Hotel Swarna Dwipa dalam meningkatkan minat pengunjung di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dan teknik pengumpulan data melalui wawancara dan dokumentasi. Adapun hasil penelitian ini menunjukkan bahwa komunikasi pemasaran yang dilakukan oleh Hotel Swarna Dwipa di masa pandemi Covid-19 sudah mengacu kepada 4P yaitu Product, Price, Place, dan Promotion. Di masa pandemi Covid-19 Hotel Swarana Dwipa melakukan menerapkan protokol kesehatan sesuai dengan anjuran pemerintah, mengadakan promosi dan melakukan kerjasama dengan berbagai pihak dalam upaya mempromosikan Hotel kepada konsumen guna meningkatkan minat pengunjung.
MEDIA SOSIAL SEBAGAI MEDIA PERGESERAN INTERAKSI SOSIAL REMAJA Intan Putri; Dendi; Nanda Syukerti; Ahmad Iman Mulyadi; Insan Maulana
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 2 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i2.422

Abstract

The existence of new media or new media cannot be separated from the rapid development of technology and communication. The internet as a product of communication technology, although it has been developing for quite a long time, is still a topic of discussion for the public or the community until now. Audiences are not only talking about the “power” or positive impact of the Internet, but also the negative impact that comes with it.In carrying out the current communication process, it can be done in various ways, it can be in the form of face-to-face communication, through writing in letters, by telephone and the most often used now is through computers. In communication through computers or Computer Mediated Communication, communication activities are carried out in various ways such as email, instant messaging, social media, the most important of which can be connected to each other through the internet network.Social interaction is a condition for the occurrence of social activities. In doing interaction there are conditions that must be met, namely social contact and social communication. Information technology in the era of globalization is growing rapidly in people's lives. The use of increasingly sophisticated communication facilities provides opportunities for each individual to access information as desired and can communicate easily without thinking about time.Based on this, this paper explains how the 'momentum' of Eid Al-Fitr 1438H is a place for interaction with or friendship between teenagers. In order to wish you a happy Eid Al-Fitr 1438H, not a few people use social media facilities. so the researcher can conclude that the largest social media users in Adolescent Social Interaction in order to wish a happy Eid Al-Fitr 1438H are on social media facebook by 45%. Followed by Instagram users (26%), Whatsapp (20%) and BBM (9%). This can be seen how the teenager interacts socially with those who use social media Facebook, BBM, Instagram, and Whatsapp. Whether interacting personally, in groups, replying to comments, or posting photos and videos on social media.
HILIRISASI TEKNOLOGI PENGASAPAN PERIKANAN PADA KELOMPOK PENGOLAH PEMASAR (POKLAHSAR) IKAN SALAI BAROKAH, KARYA JAYA KERTAPATI, PALEMBANG Selly Ratna Sari; Dendi Dendi; Guttifera Guttifera; Maya Resta Kanya; Reza Mahendra
Jurnal Abdi Insani Vol 10 No 1 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i1.879

Abstract

Poklahsar Ikan Salai Barokah have 11 members. The group of processors of marketers was start in 2014. Currently, Poklahsar (Group of negotiators) is chaired by Mrs. Sri Indrawati who is located at Jalan Mayjen Yusup Singadekane RT 22 RW 05 Keramasan Village, Kertapati District, Palembang. Poklahsar ikan salai barokah in an area that is currently being widened. Priority issues that will be addressed in the com. service program are production management and marketing. The purposed is community service to the Ikan Salai barokah is to carried out community service programs according to national higher education standards, namely lecturers and students can carry out the PKM program, develop a community empowerment model that is in accordance with local conditions, meaning that problems due to road repairs can make alternative smoking tools that are portable and standard, increase the capacity of lecturers' service to the community, Activities carried out include Socialization introduction to smoke fishery processed products in general that are standardized and explain the benefits of gambir introduction, give of investment tools for smoking and coaching regarding business management and marketing management through digital marketing (social media).
PKM KELOMPOK PENGOLAH PEMASAR (POKLAHSAR) IKAN SALAI BAROKAH DALAM TEKNOLOGI HILIRISASI PENGASAPAN PERIKANAN DI KARYA JAYA KERTAPATI, PALEMBANG Selly Ratna Sari; Dendi Dendi; Guttifera Guttifera; Maya Resta Kanya; Reza Mahendra
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 6 No 2 (2022)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.6.2.32-39.2022

Abstract

Kelompok Pengolah Pemasar (POKLAHSAR) Ikan Salai Barokah memiliki 11 jumlah anggota. Kelompok pengolah pemasar dibentuk pada tahun 2014. Saat ini Poklahsar (Kelompok pemgolah) diketuai oleh ibu Sri Indrawati yang beralamat di Jalan Mayjen Yusup Singadekane RT 22 RW 05 Kelurahan Keramasan Kecamatan Kertapati Palembang. Poklahsar ikan salai barokah berada di area yang saat ini sedang dilakukan pelebaran jalan. Permasalahan prioritas yang akan ditangani dalam program PKM adalah Manajemen produksi dan pemasaran. Tujuan Pengabdian kepada masyarakat terhadap poklahsar ikan salai barokah adalah melaksanakan program pengabdian kepada masyarakat sesuai standar Nasional Pendidikan tinggi yaitu dosen dan mahasiswa dapat melaksanakan program PKM, mengembangkan model pemberdayaan masyarakat yang sesuai dengan kondisi setempat, artinya permasalah dikarenakan ada perbaikan jalan dapat membuat alternatif alat pengasapan yang portable dan standar, meningkatkan kapasitas pengabdian dosen kepada masyarakat, Kegiatan yang dilakukan meliputi Sosialiasi Pengenalan tentang Produk Olahan perikanan asap secara umum yang berstandar dan menjelaskan manfaat introduksi gambir, Pemberian alat invetasi untuk pengasapan dan pembinaan mengenai manajemen usaha dan manajemen pemasaran melalui digital marketing (media sosial). Kata kunci: sosialisasi, pengasapan, inovasi, gambir, pemasaran ABSTRACT Poklahsar Ikan Salai Barokah have 11 members. The group of processors of marketers was start in 2014. Currently, Poklahsar (Group of negotiators) is chaired by Mrs. Sri Indrawati who is located at Jalan Mayjen Yusup Singadekane RT 22 RW 05 Keramasan Village, Kertapati District, Palembang. Poklahsar ikan salai barokah in an area that is currently being widened. Priority issues that will be addressed in the com. service program are production management and marketing. The purposed is community service to the Ikan Salai barokah is to carried out community service programs according to national higher education standards, namely lecturers and students can carry out the PKM program, develop a community empowerment model that is in accordance with local conditions, meaning that problems due to road repairs can make alternative smoking tools that are portable and standard, increase the capacity of lecturers' service to the community, Activities carried out include Socialization introduction to smoke fishery processed products in general that are standardized and explain the benefits of gambir introduction, give of investment tools for smoking and coaching regarding business management and marketing management through digital marketing (social media). Keywords: socialization, smoking, innovation, gambir, marketing
PENGARUH CORPORATE SOCIAL RESPOSIBILITY SEKOLAH BINAAN YAMAHA PALEMBANG TERHADAP BRAND AWARENESS dendi dendi; nanda syukerti; Ismadiah Wulandari
INTERCODE Vol 2, No 1 (2022)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/ire.v2i1.809

Abstract

Brand awareness terbentuk dengan pelaksanaan CSR yang baik dan akan memberikan reputasi perusahaan yang baik pula di mata masyarakat serta sebaliknya pelaksanaan CSR yang dipandang kurang baik akan memberikan kesan buruk yang berpengaruh pada reputasi perusahaan dan kesadaran merek. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh program Corporate Social Responsibility (CSR) yang dilakukan Yahama Palembang terhadap Brand Awareness (kesadaran merek) di kalangan siswa SMK di Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian survey. Populasi dan sampel dari siswa SMK PGRI dan Gajah Mada Palembang yaitu 45 orang. Teknik pengumpulan data dengan cara observasi, angket, dan dokumentasi. Teknik pengujian instrumen dengan uji validitas dan reliabilitas, analisis data dengan analisis statistik deskriptif dan uji normalitas dengan program SPSS. Hasil dari skor rata-rata dan persentase menunjukkkan keefektivan program CSR Yamaha Palembang. Hasil analisis sederhana menunjukkkan Program CSR berpengaruh positif terhadap Brand Awareness dan hasil dari nilai koefisien determinasi didapat R = 0,793 menunjukkan hubungan antara CSR (X) terhadap Brand Awareness (Y) adalah sebesar 79,3 %. Hal ini menunjukkan bahwa CSR (X) dan Brand Awareness (Y) memiliki hubungan yang cukup erat. Angka Adjusted R Square sebesar 0,620 menunjukkan bahwa CSR (X) sebesar 62%. sisanya sebesar 38 % dijelaskan oleh faktor lain.Kata Kunci: Corporate Social Responsibility, Brand Awareness, Sekolah Binaan Yamaha
MEDIA SOSIAL SEBAGAI TRANSFORMASI DIGITAL MEDIA RELATION DAN DIGITAL MARKETING UMKM Henny Dewi Laras Ati; Intan Putri; Dendi
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2381

Abstract

Penelitian ini bertujuan untuk menganalisis peran media sosial, khususnya Instagram dan TikTok, serta media relation dalam transformasi digital yang dilakukan oleh pelaku UMKM di kawasan Kuliner Sekanak Lambidaro. Media sosial sebagai platform digital yang efektif dalam pemasaran telah memungkinkan UMKM untuk meningkatkan visibilitas, membangun hubungan langsung dengan konsumen, serta memperkuat citra merek mereka. Selain itu, media relation yang efektif melalui interaksi di media sosial juga berperan dalam membangun reputasi dan menjaga hubungan yang baik antara UMKM dan audiens. Melalui pendekatan kualitatif dengan wawancara dan observasi, penelitian ini menemukan bahwa pelaku UMKM di daerah tersebut sebagian besar telah memanfaatkan media sosial untuk mempromosikan produk, meskipun terdapat beberapa kendala seperti keterbatasan keterampilan digital, waktu, dan sumber daya. Hasil penelitian menunjukkan bahwa pengelolaan media sosial yang efektif, yang menggabungkan media relation yang baik, dapat meningkatkan daya saing UMKM, meskipun pelaku UMKM perlu menghadapi tantangan seperti pengelolaan konten yang tidak konsisten dan kurangnya pemahaman tentang algoritma media sosial. Penelitian ini juga memberikan saran agar pelaku UMKM mengikuti pelatihan digital marketing, memanfaatkan alat manajemen media sosial, serta berkolaborasi dengan influencer lokal untuk memperluas jangkauan pasar mereka. Dengan strategi yang tepat, pelaku UMKM dapat mengoptimalkan potensi pemasaran digital dan media relation melalui media sosial untuk mendukung pertumbuhan bisnis mereka di era digital.
e-Leadership: Pelatihan Kepemimpinan Era Digital bagi Pemerintah Pekon Suka Maju Kecamatan Ngaras Kabupaten Pesisir Barat Nanda Syukerti; Adli Adli; Intan Putri; Dendi Dendi; Insan Maulana; Rizki Eriyansyah; Hariyadi Hariyadi
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 5, No 2 (2023): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v5i2.7018

Abstract

Technological developments are getting faster and faster, including evolutions that occur in the field of technology and internet innovation which have an impact on changes in the industrial era 4.0. communication related to interaction also changes. For example, the internet is used not only to find information, but is also used to assist village officials in managing village data and to facilitate communication between Suka Maju village officials. This program aims to hone skills in using communication technology for Pekon devices. This activity was carried out in the form of training involving lecturers, students and all village officials. The main target of this activity is Pekon Suka Maju from several hamlets. The first step taken was socialization of the activity plan by distributing brochures and pamphlets at the Pekon hall. then the e-Leadership training and mentoring process so that it becomes a pekon tool that is proficient in using communication technology, through google drive, google doc, google meet, google sheets and others. This program was implemented well and the Pekon Suka Maju officials were able to apply this communication technology in village data management. So that village device activities are more effective and efficient in achieving village goals and sustainability in the future.
Pelatihan, Kapasitas Komunikasi PELATIHAN PENINGKATAN KAPASITAS KOMUNIKASI ORGANISASI PADA ORGANISASI SISWA (OSIS) DI SMKN 1 TUAH KEMUNING Nanda Syukerti; Adli Adli; Intan Putri; Dendi Dendi; Ikromatun Nafsiyah; Diah Triesia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program ini bertujuan memupuk keterampilan dalam peningkatan kapasitas komunikasi organisasi siswa-siswi di Desa Selensen Kecamatan Kemuning untuk mengolah organisasi sekolah dan menjadikan OSIS sebagai wadah belajar mengelola waktu, meningkatkan kemampuan berkomunikasi, memperluas wawasan dan meningkatkan pengetahuanserta mengasah kemampuan sosial dalam memperluas jaringan sehingga menjadi kuat dalam menghadapi tekanan. Kegiatan dilaksanan dalam bentuk pelatihan dan pendampingan yang melibatkan dosen, mahasiswa serta Siswa-siswi OSIS SMKN1 Tuah Kemuning Desa Selensen. Sasaran utama kegiatan ini yaitu Siswa-siswi yang aktif dalam kepengurusan OSIS SMKN1 Tuah Kemuning. Sosialisasi merupakan langkah awal dari rencana kegiatan ini. Kemudian selanjutnya proses pelatihan dan pendampingan peningkatan kapasitas komunikasi organisasi OSIS SMKN1 Tuah Kemuning sehingga menjadi organisasi yang baik melalui komunikasi organisasi yang efektif dan efesien. Diharapkan program ini terlaksana dan dapat mencapai salah satu tujuan program yaitu para siswa-siswi pelatihan bisa menerapkan komunikasi organisasi yang efektif dan efesien dalam mencapai tujuan organisasi dan keberlajutan organisasi kedepannya. Sehingga pelatiahan peningkatan kapasitas komunikasi organisasi dapat membantu memotivasi siswa-siswi SMKN1 Tuah Kemuning dalam berorganisasi.
Co-Authors Adi Permana Adli Ahmad Baihaqi Ahmad Iman Mulyadi Diah Triesia Guttifera Guttifera Guttifera Guttifera Hariyadi Hariyadi Henny Dewi Laras Ati Ikromatun Nafsiyah Insan Maulana Insan Maulana Intan Putri Ismadiah Wulandari Leti Karmila Lovia Evanne Maya Resta Kanya Maya Resta Kanya Nanda Syukerti Reza Mahendra Reza Mahendra Rizki Eriyansyah Selly Ratna Sari