Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Siti Fauziah Hanim Marolla
Universitas Surabaya
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
GAMBARAN KOMPONEN YANG MEMPENGARUHI KEPUTUSAN MEMBELI HANDPHONE BLACKBERRY DAN GAYA HIDUP KONSUMEN Marolla, Siti Fauziah Hanim
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research is aimed to describe what component most dominated in influencing consumers buying the BlackBerry, and want to describe consumer groups whose lifestyle may as what is most cell phones brand BalckBerry, buy a product which a later described components of the decision of the purchase of the most influence the behavior of consumer in deciding buy cell phone BlackBerry to a style of living. The result showed that of the seven of the components that the eliminated into five components through a survey early it appears that components is most dominated consumers buy a cell phone in the resolution of the BlackBerry there are three components into components most influence the decision of the purchase of the BlackBerry, which is a type of peoduct brands and place its sales agent. While to the delineation of lifestyle there are three lifestyle is the most dominant imaged fulfilleds, achievers and experiencer.
Co-Authors