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All Journal Monex: Journal of Accounting Research Journal of Social Science Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Journal of Bussines Management Basic
Soesanty Maulany
Universitas Swadaya Gunung Jati
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Journal of Bussines Management Basic

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The Effect of Consumer Confidence and Customer Experience on Consumer Satisfaction in Anteraja Cirebon SS Kedawung Expedition Services Soesanty Maulany
Journal of Bussines Management Basic Vol 5 No 2 (2023): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

his study aims to test the influence of Consumer Confidence and Customer Experience variables on Consumer Satisfaction in Anteraja Cirebon SS Kedawung expedition services. The research method used is a quantitative method with an associative type of research. Sampling technique using the Incidental Sampling technique with a sample of 96 respondents. Data collection method using questionnaires to respondents who have used Anteraja expedition services at least 1 transaction. Data analysis methods using validity tests, reliability, classical assumptions, multiple regression analysis as well as t-tests and ftests processed through IBM SPSS 26 applications
Co-Authors Aang Curatman Elsa Nurul Aliana Fadel Muhamad Ninik Isropiani Nurohmah Shofiullah Shofiullah Siti Nurlaela Sony Sony Basrizal Zahwa Shofiyaturrahmah