Articles
<![CDATA[MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN DAN PROMOSI PENJUALAN ]]>
<![CDATA[Aang Curatman]]>;
<![CDATA[Soesanty Maulany]]>;
<![CDATA[Shofiullah Shofiullah]]>
<![CDATA[ Monex: Journal of Accounting Research Vol 10, No 1 (2021) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama ]]>
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DOI: 10.30591/monex.v10i1.2220
<![CDATA[The purpose of this study is to analyze the effect of service quality and sales promotion on consumer purchasing decisions at E Sport Cirebon Shop, either partially or simultaneously. The population of this research is consumers of E Sport Cirebon stores with unknown population, while the sample is 96 respondents. The sampling technique used non-probability sampling using incidental sampling. This research is an associative type with quantitative methods. Based on the T test it is known that service quality and sales promotion have a partial effect on purchasing decisions, as well as based on the F test it is known that service quality and sales promotion have a simultaneous influence on purchasing decisions. Therefore the company should improve service quality and provide variations in the types of sales promotions to improve consumer purchasing decisions.]]>
<![CDATA[PENDAMPINGAN LEGALITAS USAHA WALAGRI FOOD CIREBON MELALUI NOMOR INDUK BERUSAHA (NIB) ]]>
<![CDATA[Aang Curatman]]>;
<![CDATA[Rahmadi Rahmadi]]>
<![CDATA[ KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[FKIP Universitas Samawa ]]>
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<![CDATA[Para pelaku UMKM perlu mendapatkan izin dan legalitas untuk menunjukkan bahwa usaha yang dijalankannya sah dan layak. Walagri Food merupakan salah satu UMKM di Kabupaten Cirebon yang belum memiliki legalitas usahanya, oleh karena itu Walagri Food dijadikan mitra dalam kegiatan pengabdian kepada masyarakat ini. Tujuan dari pengabdian kepada masyarakat ini yaitu Walagri Food dapat memahami dan memanfaatkan program dari pemerintah mengenai laman OSS dalam mempermudah pembuatan perizinan atau legalitas usaha secara online, dapat melakukan pendaftaran melalui laman OSS, dan dapat memahami pentingnya perizinan usaha. Metode yang kami gunakan yaitu observasi, sosialisasi, pendampingan, dan evaluasi. Dengan adanya sosialisasi, pemilik Walagri Food mengenal laman OSS dan mengetahui manfaat NIB. Setelah semua tahap pendaftaran diisi dengan benar dan lengkap pada laman OSS, NIB beserta beberapa lampirannya dapat diunduh. NIB untuk Walagri Food yaitu 0411210024484. Setelah diadakan kegiatan pendampingan pembuatan NIB di Walagri Food, kami berharap para pelaku UMKM di sektor lain untuk membuat NIB sebagai syarat legalisasi kepemilikan usaha.]]>
<![CDATA[Peran Kualitas Pelayanan dan Suasana Toko dalam Meningkatkan Keputusan Pembelian ]]>
<![CDATA[Aang Curatman]]>;
<![CDATA[Yono Maulana Maulana]]>;
<![CDATA[Ihza Mahendra]]>
<![CDATA[ Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari 2023 ]]>
Publisher : <![CDATA[Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa ]]>
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DOI: 10.59086/jeb.v2i1.241
<![CDATA[The increasing number of products offered by stores makes consumers more observant in making purchases, so that consumers consider before making a purchase. This has an impact on Distro B Kuningan consumers, based on the survey results obtained several symptoms of consumer purchasing decisions, including a decrease in the number of sales and a decrease in the number of buyers in 2019 and 2020. This study aims to determine the effect of the store atmosphere on purchasing decisions, to determine the effect of service quality on purchasing decisions, as well as knowing the effect of store atmosphere and service quality on purchasing decisions. This type of research is explanatory with a quantitative approach and survey methods. The results showed that there was a positive and significant influence of service quality on purchasing decisions, there was a positive and significant influence of store atmosphere on purchasing decisions, and there was a positive and significant influence of store atmosphere and service quality on purchasing decisions. Based on the results of the research, it was recommended that Distro B Kuningan pay attention to and improve the shop atmosphere to make it more attractive, and improve the quality of service delivered to customers.]]>
<![CDATA[PENDAMPINGN PERIZINAN PIRT SEBAGAI PENGUATAN PRODUK DI WAHANA MULTI AGRIBISNIS CIREBON ]]>
<![CDATA[Rahmadi Rahmadi]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Majalengka ]]>
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DOI: 10.31949/jb.v4i3.5412
<![CDATA[Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu upaya pemberdayaan ekonomi masyarakat yang diharapkan mampu mengembangkan potensi yang dimiliki untuk meningkatkan ekonomi masyarakat secara mandiri. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman pemilik Wahana Multi Agribisinis (Walagri) yang merupakan salah satu pelaku UMKM, tentang pentingnya suatu produk memiliki perizinan P-IRT sehingga produk yang dihasilkannya layak untuk diedarkan, dapat dipasarkan secara luas, keamanan dan kualitas produk terjamin, serta kepercayaan pembeli meningkat. Pelaksanaan PKM ini dilakukan dengan metode ceramah, tutorial, dan diskusi yang dilakukan pada bulan Agustus 2021. Hasil dari kegiatan PKM ini yaitu (1) Pemilik Walagri memahami pentingnya suatu produk memiliki perizinan PIRT dan termotivasi untuk mengurus izin PIRT tersebut, dan (2) Pemilik Walagri memahami tata cara pengajuan untuk memproses perizinan PIRT. Dengan dimilikinya izin PIRT, produk yang dihasilkan layak untuk diedarkan, bisa dipasarkan bebas secara luas, keamanan dan kualitas produk terjamin, kepercayaan pembeli meningkat, dan kesejahteraan masyarakat di Desa Girang Cirebon Kecamatan Talun Kabupaten Cirebon meningkat.]]>
<![CDATA[PENDAMPINGN PERIZINAN PIRT SEBAGAI PENGUATAN PRODUK DI WAHANA MULTI AGRIBISNIS CIREBON ]]>
<![CDATA[Rahmadi Rahmadi]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Majalengka ]]>
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DOI: 10.31949/jb.v4i3.5412
<![CDATA[Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu upaya pemberdayaan ekonomi masyarakat yang diharapkan mampu mengembangkan potensi yang dimiliki untuk meningkatkan ekonomi masyarakat secara mandiri. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman pemilik Wahana Multi Agribisinis (Walagri) yang merupakan salah satu pelaku UMKM, tentang pentingnya suatu produk memiliki perizinan P-IRT sehingga produk yang dihasilkannya layak untuk diedarkan, dapat dipasarkan secara luas, keamanan dan kualitas produk terjamin, serta kepercayaan pembeli meningkat. Pelaksanaan PKM ini dilakukan dengan metode ceramah, tutorial, dan diskusi yang dilakukan pada bulan Agustus 2021. Hasil dari kegiatan PKM ini yaitu (1) Pemilik Walagri memahami pentingnya suatu produk memiliki perizinan PIRT dan termotivasi untuk mengurus izin PIRT tersebut, dan (2) Pemilik Walagri memahami tata cara pengajuan untuk memproses perizinan PIRT. Dengan dimilikinya izin PIRT, produk yang dihasilkan layak untuk diedarkan, bisa dipasarkan bebas secara luas, keamanan dan kualitas produk terjamin, kepercayaan pembeli meningkat, dan kesejahteraan masyarakat di Desa Girang Cirebon Kecamatan Talun Kabupaten Cirebon meningkat.]]>
<![CDATA[PENGARUH STRATEGI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SABUN MANDI SHEVA (STUDI PADA KONSUMEN SABUN MANDI SHEVA DI KOPERASI YAMUGHNI BANDUNG) ]]>
<![CDATA[Budiyanto Budiyanto]]>;
<![CDATA[Aang Curatman]]>;
<![CDATA[Kartono Kartono]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i3.14318
<![CDATA[This research aims to test and analyze the influence of marketing strategy variables and product quality on brand image and its implications on purchasing decisions for Sheva bath soap. This research uses primary data by distributing questionnaires via goggle form to Sheva bath soap consumers at the Yamughni Bandung Cooperative with a total of 281 respondents. This research data analysis method uses partial least squares – structural equation modeling (PLS-SEM) with the SmartPLS 4.1 data processing application. The results of this research are that there is a positive and significant influence between marketing strategy and product quality on brand image. There is a positive and significant influence between marketing strategy and product quality on purchasing decisions. Brand image has an insignificant positive effect on purchasing decisions. There is an insignificant influence between marketing strategy and product quality on purchasing decisions through brand image.”]]>
<![CDATA[PEMANFAATAN GOOGLE MY BUSINESS SEBAGAI MEDIA PEMASARAN DIGITAL DI WALAGRI FOOD CIREBON ]]>
<![CDATA[Aang Curatman]]>;
<![CDATA[Edy Hartono]]>
<![CDATA[ JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 2 (2024): AL-IKHLAS JURNAL PENGABDIAN ]]>
Publisher : <![CDATA[Universitas Islam kalimantan MAB ]]>
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DOI: 10.31602/jpaiuniska.v10i2.9218
<![CDATA[Usaha Mikro Kecil dan Menengah (UMKM) memiliki peranan yang sangat penting dan strategis pada pembangunan ekonomi Indonesia. Namun UMKM memiliki beberapa permasalahan diantaranya yaitu masih rendahnya kinerja pemasaran. Hal ini juga terjadi pada Walagri Food Cirebon. Salah satu cara yang bisa dilakukan oleh UMKM untuk meningkatan penjualan dan perluasan pangsa pasarnya bisa dilakukan melalui pemasaran digital. Pemasaran digital dapat dijadikan strategi alternatif dalam kegiatan pemasaran agar memudahkan pelaku UMKM dalam memantau dan menyediakan kebutuhan serta keinginan calon pelanggan, sedangkan untuk calon pelanggan dapat digunakan sebagai media yang memudahkan dalam pencarian informasi suatu produk. Tujuan pengabdian masyarakat ini yaitu untuk memberikan pengetahuan dan pemahaman pemasaran digital dengan menggunakan Google my Business kepada Walagri Food Cirebon dalam kegiatan pemasarannya. Metode yang digunakan pada kegiatan ini yaitu pelatihan dan pendampingan. Pelatihan dan pendampingan tersebut dibagi menjadi beberapa tahap yaitu: perencanaan, pelaksanaan, pendampingan, monitoring, dan evaluasi. Hasil dari kegiatan ini yaitu mitra telah memiliki akun Google my Business yang digunakan untuk pemasaran digital serta mitra dapat memiliki kemampuan dalam mengoperasikan aplikasi Google my Business tersebut. Setelah mitra memahami penggunaan Google my Business, diharapkan dapat meningkatkan penjualannya.]]>
<![CDATA[The Influence of Social Media Marketing and the Ease of Use of Mobile Banking on Customer Loyalty with Customer Satisfaction as a Mediator in Mobile Banking Services “Digi by Bank BJB” ]]>
<![CDATA[Alysha Prameswari Nurmalitasari]]>;
<![CDATA[Aang Curatman]]>;
<![CDATA[Siska Ernawati Fatimah]]>
<![CDATA[ Journal of Social Research Vol. 5 No. 2 (2026): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v5i2.2988
<![CDATA[Many factors can affect customer loyalty, one of which is social media marketing. In addition to social media marketing, the ease of use of mobile banking can also affect customer loyalty. This study includes customer satisfaction as a mediating variable. The approach used in this study is quantitative. This is explanatory research. The population comprises 20,028 customers of Bank BJB who use "white Digi." The sample consists of 392 Bank BJB customers who use "white Digi," determined using the Slovin formula and purposive sampling techniques. Data were collected using questionnaires. Data analysis employed descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that: 1) social media marketing has a positive and significant effect on satisfaction; 2) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer satisfaction; 3) social media marketing has a positive and significant effect on customer loyalty; 4) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer loyalty; 5) satisfaction has a positive and significant effect on customer loyalty; 6) customer satisfaction mediates the relationship between social media marketing and customer loyalty; and 7) customer satisfaction mediates the relationship between the ease of use of "Digi by Bank BJB" and customer loyalty.]]>
<![CDATA[The Role of Benefit Perception in Mediating the Influence of Ease of Use and Security on Qris Usage Decisions ]]>
<![CDATA[Ranti Pradita]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v5i3.1087
<![CDATA[The development of digital payment systems supports the increase in the use of QRIS, especially among Generation Z. This research aims to examine the influence of ease of use and transaction security on QRIS usage decisions, as well as testing the role of benefit perception as a mediating variable. A quantitative approach with an associative study design was used. Primary data was collected through a questionnaire administered to 168 Generation Z respondents who use QRIS in Cirebon City, using purposive sampling techniques. Data analysis was conducted using SEM-PLS with the help of SmartPLS. The results of the study show that ease of use and transaction security have a positive and significant influence on the decision to use QRIS. These two variables also positively influence the perception of benefits. The perception of benefits has been proven to have a significant effect on the decision to use QRIS and is able to mediate the influence of ease of use and transaction security on the decision to use. These findings indicate that the decision to use QRIS is influenced by a combination of convenience, security, and the benefits that users perceive. This research contributes to economic growth by promoting digital payment adoption, transaction efficiency, and financial inclusion. Its novelty lies in testing benefit perception as a mediating variable in an integrated model of Generation Z's QRIS usage at the regional level.]]>
<![CDATA[The Influence of Tiktok Usage Intensity and Digital Payments on Gen Z‘S Consumptive Behavior ]]>
<![CDATA[Alya Pasha Berlianti]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v5i3.1091
<![CDATA[The growth of platforms offering short video content such as TikTok and the rise of digital payments have changed the way people buy goods, especially for Generation Z. This study aims to find out the impact of the intensity of TikTok and digital payment use on Generation Z's consumptive behavior, both individually and simultaneously. This study uses an associative quantitative approach with a Likert scale questionnaire (1-5). The research sample consisted of 150 active Gen Z respondents who used TikTok and had used digital payments. The data analysis technique used validity and reliability tests, classical assumption tests, and multiple linear regression using t and f tests. The results of this study show that the intensity of TikTok use has a positive and significant effect on consumptive behavior, digital payments also have a positive and significant effect on consumptive behavior, and these two variables simultaneously have a significant influence on the consumptive behavior of Gen Z. Findings show that the increase in the intensity of TikTok use, which is driven by exposure to TikTok content and the ease of digital transactions, can exacerbate impulse buying and overconsumption tendencies among Gen Z. This research aims to contribute to the study of digital consumer behavior and serves as an input for financial and digital literacy education to reduce the consumerism tendencies of the younger generation.]]>
