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All Journal Buletin PSP Communicology: Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Negara Media Bina Ilmiah
Martani Huseini
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Agriculture, Biological Sciences & Forestry Humanities Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Catcalling Terhadap Compliment Dalam Teori Speech Act Iflah; Martani Huseini; Kinkin Yuliaty Subarsa Putri
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 2 Desember 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.022.01

Abstract

ABSTRACT This study aims to examine and analyze the influence of catcalling on body image state, evaluation appearance and self-objectification on compliment in speech act theory. This phenomenon hoped been able to become a people reasoning in social behavior life also goverment policy and regulation of any type of harassment in Indonesia. Most perceptions consider flirting is normal. This perception arises because of the social construction of Indonesian which considers men are superior to women, causing blurry line on the concept of catcalling in street harassment concept. This study measure body image state (BISS), evaluation appearance (MBSRQ) and self-objectification (ISOS and OBCS) on compliment (ESS). This quantitative research has criteria, women who frequently visit public places with sample consisted of 100 respondents with purposive sampling technique. Data collects through online questionnaires using multiple linear regression analysis method preceded by overview questions as basis for analysis of speech act theory. The results showed that body image state, evaluation appearance and self-objectification did not have a simultaneous or partial effect on compliment, even so the analysis of speech action theory in overview questions showed a good understanding of the concepts, behavior and responses of catcalling and street harassment in general. Keywords: catcalling; compliment; speech act; street harassment ABSTRAK Penelitian ini bertujuan menguji dan menganalisis pengaruh catcalling dalam citra penampilan tubuh dan trait objektifikasi diri terhadap pujian (compliment) dalam teori speech act. Fenomena ini diharapkan mampu menjadi bahan pertimbangan pengambilan kebijakan pemerintah dalam perilaku sosial serta dapat menegaskan tolak ukur catcalling dalam konsep street harassment di Indonesia. Mayoritas persepsi menganggap bahwa pria menggoda wanita adalah hal biasa. Persepsi tersebut muncul karena kontruksi sosial masyarakat Indonesia yang menganggap pria lebih superior dari pada wanita, menyebabkan garis buram yang terhadap konsep catcalling dalam konsep street harassment. Penelitian ini mengukur catcalling melalui citra tubuh (skala BISS), penampilan (skala MBSRQ) dan trait objektifikasi diri (Skala ISOS dan OBCS) terhadap pujian (skala ESS). Jenis penelitian kuantitatif ini memilliki kriteria responden wanita yang sering mengunjungi ruang publik dengan jumlah responden 100 orang menggunakan teknik pengambilan sampel purposive sampling. Teknik pengumpulan data penelitian melalui kuesioner online dan menggunakan metode analisis regresi linier berganda yang didahului oleh overview questions sebagai dasar analisis teori speech act. Hasil penelitian menunjukkan bahwa citra tubuh, penampilan dan trait objektifikasi diri tidak berpengaruh simultan maupun parsial terhadap pujian meskipun demikian analisis teori speech act dalam overview questions menunjukkan pemahaman yang baik tentang konsep dan perilaku catcalling dan street harassment. Kata Kunci: catcalling; pujian; speech act; street harassment
KAPABILITAS DINAMIK PADA UKM SENTRA PENGOLAHAN KERUPUK IKAN DAN UDANG DI INDRAMAYU BERBASIS SUMBER DAYA Trisna Ningsih; Sugeng Hari Wisudo; Martani Huseini; Achmad Purnomo; Tri Wiji Nurani
Buletin PSP Vol. 20 No. 2 (2012): Buletin PSP
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.361 KB)

Abstract

Keberhasilan pengembangan UKM sentra pengolahan kerupuk ikan dan udang di Indramayu ditentukan oleh faktor lingkungan internal dan eksternal. Berdasarkan modelresource based, faktor internal yang berupa sumber daya, kapabilitas, dan kompetensi inti yang menentukan keberhasilan UKM sentra pengolahan kerupuk ikan dan udang di Indramayu agar dapat dimanfaatkan untuk meraih keunggulan kompetitif. Tujuan penelitian yaitu untukmenganalisis faktor yang mempengaruhi pengembangan UKM sentra pengolahan kerupuk ikan dan udang di Indramayu. Selanjutnya dengan menggunakan metode SSM (Soft SystemMethodology) didapatkan hasil bahwa faktor yang mempengaruhi pengembangan UKM sentra pengolahan kerupuk ikan dan udang di Indramayu adalah (1) menentukan strategi, (2) melaksanakan produksi, (3) melaksanakan litbang dan inovasi, dan (4) melaksanakan pemasaran. Hasil analisis terhadap keempat model perilaku strategis pemilik usaha tersebut menunjukkan adanya interaksi timbal balik di antara keempat model tersebut dan tingkat interaksi ini mengindikasikan dinamika dan kompleksitas perilaku strategis pemilik usaha tersebut dalam membangun keunggulan kompetitifnya. Hal ini berarti bahwa perilakuperilaku tersebut dapat secara efektif mendukung perusahaan untuk  mendapatkan keunggulan kompetitif.Kata kunci: kapabilitas dinamik, kerupuk ikan dan udang, Soft System Methodology, UKM sentra pengolahan
INNOVATION STRATEGY OF HEWLETT-PACKARD INDONESIA TO COMPETE IN INFORMATION TECHNOLOGY INDUSTRY Michael Surya Gunawan; Martani Huseini
JIANA ( Jurnal Ilmu Administrasi Negara ) Vol 16, No 2 (2018)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1330.741 KB) | DOI: 10.46730/jiana.v16i2.6773

Abstract

Innovation Strategy of Hewlett-Packard Indonesia to Compete in InformationTechnology Industry. Research objectives : 1. Analyze the quality level of Hewlett-Packard (HP)Indonesia services provided to its customers in Indonesia, 2. Analyzing to what extent thedelegation of authority of Hewlett-Packard (HP) headquarters to Hewlett-Packard (HP) Indonesiawhich includes autonomy discretion in innovating both in terms of process and measurementinstruments (support). Knowing the information technology industry strategy in the case study isHewlett-Packard (HP) strategy in building a culture of continuous innovation that can becategorized as a strategic innovation. This study is generated through quantitative and qualitativemethod by disseminating questinaire to 112 loyal customers which have been at least 3 yearsexperience with Hewlett-Packard (HP) Indonesia as well as have spent at least 1 (one) million US$every year and interview top management of Hewlett-Packard (HP) Asia Pacific and Hewlett-Packard (HP) Indonesia. The result of research found human capital and the role of topmanagementhave played a very important role-model to implement A-to-F model in innovationand disseminate a socialization, externalization, combination and internalization (SECI) in spiralmode within company to create innovation culture. It is purposed to manage their sustainability oflife and growth in a changing strategic environment in Indonesia.
PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK TOLAK ANGIN Reiza Benyamin; Martani Huseini
Media Bina Ilmiah Vol. 18 No. 9: April 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i9.766

Abstract

Business competition occurs in this era of globalization between the conventional market communications industry and the integrated market communications sector. Therefore, in choosing a product, customers can choose a product that meets their needs and desires. The purpose of this research is to try to find out how much influence integrated marketing communications has on the current decision process for purchasing Tolak Angin products. In this research, a quantitative approach with an explanatory nature is used, with a research target of 100 respondents who are graduate students at Pelita Harapan University Class of 2018, faculty of communication, with fill out a questionnaire in the form of a Google Form. The questions asked to respondents are considered valid and reliable. The R-square value in this study was 3.4%. The F test has a value of 3.423 which is greater than F table so it has an influence. Meanwhile, to test the hypothesis itself, it has a value of 1.850 which is greater than the T table value so that Ha is proven. This research produces an indication of a positive value or hypothesis of the influence between the Integrated Marketing Communication variable (X) and the Purchase Decision Process variable (Y) which is proven, even though the value that influences These two variables are small, only 3.4%, so this research can answer the problem formulation and objectives that the researchers have prepared.
Co-Authors Achmad Purnomo Iflah Kinkin Yuliaty Subarsa Putri Michael Surya Gunawan Reiza Benyamin Tri Wiji Nurani Trisna Ningsih