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All Journal Sociae Polites: Majalah Ilmiah Sosial-Politik
Adde Oriza Rio
Universitas Kristen Indonesia
Social Sciences

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KAJIAN BUDAYA VISUAL DALAM ILMU KOMUNIKASI: POSISI DAN METODE PENELITIAN Adde Oriza Rio
Sociae Polites BUNGA RAMPAI PEMIKIRAN DOSEN FISIPOL UKI : Edisi Khusus November 2011
Publisher : Faculty of Social and Political Sciences Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/sp.v1i1.471

Abstract

AbstractThe centrality of the eye and visual ability in the life of individuals and society has spawneda form of culture that is called as visual culture. Visual culture studies are a burgeoningarea of study that emphasizes the complex interrelationship between visual image, cultureand spectators of visual image. On the other hand, communication practices that utilizevisual messages as means of interaction are also increasingly prevalent as this is driven bythe development of visual and communication technology which allows peoples to producetheir own visual image as messages to communicate them. This article tries to discuss theposition of visual culture studies within the communication science and the researchmethods that can be used in the communication science to examine visual image, culture,and spectatorships.Keywords: Visual culture, Visual culture studies, Visual communication,Communication science, Visual methodologies.
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