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Wahyuni Berlian Dwi Pratiwi
Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata,Universitas Udayana
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ADA APA DENGAN PONDOK WISATA? SELUK BELUK KEBERADAAN PONDOK WISATA DI UBUD Wahyuni Berlian Dwi Pratiwi; I Made Sukana
JURNAL DESTINASI PARIWISATA Vol 4 No 1 (2016): VOL 4, NO 1 (2016): (JANUARY - JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5232.995 KB) | DOI: 10.24843/JDEPAR.2016.v04.i01.p07

Abstract

Abstract Along with the increasing number of tourists who visited Ubud, the growth of facilities that provided for tourists to stay in Ubud is also growing rapidly. This is evidenced by the proliferation of the existing lodges. So this study evaluated the existence of lodges in Ubud today. In determining the lodges to be studied, the technique that used is random technique which is assisted by random.org program. The method of observation and in-depth interviews is used for collecting data whereas descriptive qualitative is used for analyzed the data. The finding identify that the existence lodges in Ubud preceded by a lodge named Tjanderi Homestay. Until the year 2012 the number of  lodges in Ubud has been increased significantly by as much as 445 lodges scattered throughout the Ubud district. Most of that lodges were built in the teba (backyard). In promote their lodges, the owners use conventional networks such as information mouth to mouth, guide networking and networking among local lodge owners. Traditional marketing is combined with modern networks such as Global Distribution System and website. Beside of that, the competition in terms of facilities, marketing and the competition in terms of price are also still be found.  
Co-Authors Made Sukana