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All Journal Buletin Al-Turas Isamic Communication Journal Coverage: Journal of Strategic Communication al-Balagh : Jurnal Dakwah dan Komunikasi
Andi Faisal Bakti
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : coverage journal of strategic communication

 1 
Analysis of Indonesia’s National Cultural Image Representation on The Ministry of Foreign Affairs Official Website Liza Yosephine Tambunan; Andi Faisal Bakti
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

As the government institution that handles the international affairs of the nation, the Ministry of Foreign Affairs of the Republic of Indonesia holds the responsibility of representing Indonesia to its international counterparts. The official website of the Foreign Ministry, www.kemlu.go.id, is the hub of information provided by the institution with news stories submitted from domestic sources and also from Indonesia’s official diplomatic representative overseas. This research aims to analyze how Indonesia’s national cultural image is represented on the official website of the Ministry of Foreign Affairs RI, www.kemlu. go. id. Moreover, this research also aims to analyze the aspects of ‘representation and the real’, as well as analyzing how ‘positive and negative images’ are represented on the website. This research employs a qualitative approach in analyzing aspects of ‘representation and the real’ and ‘positive and negative images’ of Indonesia’s national cultural image representation on the website. Data collected are in the form of documentation of news stories published on the website. Research findings show that the Foreign Ministry illustrates representations that are in favor of Indonesia and protective of its national culture. The website presents key aspects of Indonesian culture that contribute to a positive representation.
Kecenderungan Komodifikasi dan Spasialisasi Pada Transmedia Nur Ruli Febriyanti; Andi Faisal Bakti
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

The political economy of communication reflects a process which commodified labor in the production process of goods and services. The political economy of the media is done by Transmedia through its television station that TransTV and Trans 7 focuses on the production, distribution, and consumption. To understand how the application of political economy approach used in the study of the mass media, then there are three concepts, namely commodification, spatialization, and structuring. As can be seen from the shape of the commodification of media content, audience, and workers. While the forms of media spatialization performed with the vertical and horizontal integration. The results of this study indicate that the media products produced two television stations tend to be geared to the world of entertainment which often do not educate. Form of commodification audience rating and share views through a program that is considered to represent the audience. Commodification of labor is done by mirroring. Mirroring performed by equating the system between the two television stations. As such, the workers can concurrently two positions or positions on two television stations. While the form of spatialization that occur in Transmedia includes vertical and horizontal integration. It can be seen that Transmedia is part of CT Corp a large company owned by Chairul Tanjung. This study also shows that the owners of the media, especially in determining the content of the medium. Some strategies acquisitions made CT Corp in creating transmedia not only as an effort to improve service to the public interest, but rather a business strategy.
Co-Authors Arief Tri Setiawan Dewi Rahmayuni Liza Yosephine Tambunan Moh. Bashori Alwi Almanduri Nur Ruli Febriyanti