Taufik R. Talalu
Institut Agama Islam Negeri Sultan Amai Gorontalo

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Manajemen komunikasi pariwisata: bone bolango dan pandemi covid-19 Taufik R. Talalu; Bondan Ariyanto Sadewo
Islamic Communication Journal Vol 6, No 2 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.2.8172

Abstract

The decrease of tourist visits in Bone Bolango Regency as a portrait of Covid-19 impact indicates the strategic objectives of Tourism and Creative Economy Department (Disparekraf), which is to increase the number of tourists, cannot be achieved. The purpose of this study is to identify the department’s method to increase the number of tourists in order to restore the tourism sector in the region, as well as the application of tourism communication management, specifically the settings of tourism communication channel by the department. The data was collected using interviews, observation, and documentation study to be analyzed based on the four stages in the interactive model by Miles Huberman; namely data collection, data reduction, data display, and conclusion. The findings showed the settings of the communication channel was expected to restore the tourism sector in Bone Bolango Regency with both internal and external audience, while WhatsApp and Zoom were used for internal audiences. Facebook, Instagram, and the website were used for external audiences. These channels were used because it was more practical and reached more external audiences. However, it did not contain attractive and complete informations regarding tourist attraction in Bone Bolango Regency.
POTRET PEMANFAATAN YOUTUBE DALAM PRAKTIK CYBER PUBLIC RELATIONS KEPOLISIAN DAERAH GORONTALO Taufik R. Talalu; Citra Fransisca Indah Lestari Dano Fransisca Indah Lestari Dano Putri; Ade Rian Sudrajat
ORASI: Jurnal Dakwah dan Komunikasi Vol. 14 No. 2 (2023): Desember 2023
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v14i2.14951

Abstract

Dalam era digital yang semakin maju, praktik Electronic Public Relations (E-PR) atau Cyber Public Relations menjadi penting bagi organisasi, termasuk instansi pemerintah seperti Kepolisian Daerah. Artikel ini mengungkap pemanfaatan YouTube oleh Humas Polda Gorontalo sebagai salah satu bentuk E-PR yang inovatif. Dengan tujuan untuk mengisi kesenjangan dalam penelitian sebelumnya, penelitian ini menganalisis tiga aspek kunci: (1) Pemanfaatan YouTube oleh Humas Polda Gorontalo, (2) Proses pembuatan konten YouTube, dan (3) Faktor pendukung dan penghambat dalam keberhasilan pemanfaatan YouTube sebagai alat E-PR. Hasil temuan menunjukkan bahwa YouTube telah membuka peluang untuk membangun hubungan yang erat dengan publik, meskipun tantangan seperti kurangnya personil dan ketidakstabilan jaringan internet perlu diatasi. Artikel ini memberikan kontribusi penting bagi pemahaman praktik E-PR dalam konteks pemerintahan dan menyoroti pentingnya adaptasi berkelanjutan terhadap perubahan teknologi dan perilaku pengguna internet.